Digital Travel - FullTravel Trade

Prenotazioni di voli e hotel online in un contesto europeo, immagine editoriale sul caso Booking Holdings Etraveli

Booking Holdings loses Etraveli appeal: the EU Court confirms the halt of the acquisition

September 10, 2026 Antonio Camera

New chapter in the long battle between Booking Holdings and Brussels over the acquisition of Etraveli Group. The European Union Court has rejected the appeal of the American group and confirmed the decision by which the Commission had blocked the 1.6 billion euro deal due to possible effects on competition in the digital travel market.

[…]

Ricerca di hotel online con intelligenza artificiale e nuove modalità di visibilità nel travel

Google, Expedia, and hotels: from traditional search to AI, the battle for visibility changes

September 10, 2026 Anna Bruno

Google changes hotel search, Expedia accelerates on AEO, and more planners rely on artificial intelligence to choose accommodations. For hotels, the point where the decision is made changes: it is no longer enough to appear in the results, they must be understood and selected by the new AI platforms.

[…]

L’intelligenza artificiale influenza già le decisioni di viaggio degli europei, dalla scelta della destinazione agli hotel, alle attività e alle prenotazioni. Foto ftrai

AI is already deciding Europeans’ travel plans: what changes for tourism

September 1, 2026 Anna Bruno

Almost nine out of ten European travelers using artificial intelligence say it has already influenced a real travel decision. For destinations, hotels, and operators, the digital competition landscape is changing.

[…]

Hotels.com introduce nuovi strumenti per il business travel con budget, servizi inclusi, tariffe rimborsabili e funzioni dedicate ai viaggi di lavoro. Foto ftrai

Hotels.com focuses on business travel with new booking controls

September 1, 2026 Raffaele Giuseppe Lopardo

Maximum budget, breakfast and Wi-Fi included, refundable rates and business reviews: Hotels.com introduces new features dedicated to business travelers.

[…]

Vrbo introduce le inserzioni sponsorizzate per aumentare la visibilità degli affitti brevi con un modello legato alle notti effettivamente prenotate.

Vrbo launches sponsored listings: changing the visibility of short-term rentals

September 1, 2026 Anna Bruno

Vrbo brings sponsored listings to a global level: operators will be able to gain greater visibility in search results by paying based on the nights actually booked.

[…]

TravelTok Effect: TikTok drives 70% of users to book vacations, new travel trends emerge

July 9, 2026 Anna Bruno

70% of TikTok users book vacations thanks to the platform, which establishes itself as the main source of inspiration and travel planning, with growing trends such as Destination Dupes and Slow Travel.

[…]

Recensioni online: nuove regole contro le recensioni false, cosa cambia per hotel e ristoranti - Foto frai

Online reviews: new rules against fake reviews, what changes for hotels and restaurants in Italy

April 8, 2026 Anna Bruno

In this guide, we clearly and practically analyze what changes with the new Italian regulations on online reviews, what the risks and opportunities are, and what concrete actions to take to effectively manage reviews, avoiding mistakes and possible penalties.

[…]

Bandiere dell’Unione Europea davanti alla sede della Commissione europea a Bruxelles, contesto istituzionale legato alla EU Tourism Platform

EU Tourism Platform: what changes for Italian tourism between digital, sustainability and EU funds

February 12, 2026 Anna Bruno

EU Tourism Platform, Italian tourism, digital transition and sustainability: the new European platform aims to serve as an operational hub for SMEs, destinations, and sector stakeholders. With data dashboards, knowledge hub, and support opportunities, we analyze its potential concrete impacts on the Italian market and why the trade should monitor it from the start.

[…]

Instagram nel risultati di Google, FullTravel

Instagram in Google Search Results: The Innovation That Changes Everything, Including Travel

July 25, 2025 Anna Bruno

Instagram lands on Google, and for those working in tourism, everything changes: visibility, discoverability, and reputation will increasingly be linked to social content. Here’s how this new scenario impacts travel marketing, between new opportunities and strategies to reconsider.

[…]

The Power of Communities: The New Trend in the Travel Sector

September 6, 2023 Raffaele Giuseppe Lopardo

Among the trends currently shaping the travel industry, the focus on sharing and seeking advice from online communities is undoubtedly prominent.

[…]

Booking AI Trip Planner: Artificial Intelligence for Travel Tips

June 28, 2023 Anna Bruno

Booking.com, one of the world’s leading digital platforms for tourism, announces the new AI Trip Planner, launched in beta version on June 28th on the Booking.com app, currently only available to a selected segment of the U.S. market.

[…]

Is Artificial Intelligence the Future of Tourism?

May 22, 2023 Anna Bruno

Discover how artificial intelligence is revolutionizing the way we plan and book holidays, making travel more accessible and customizable than ever before. Explore the potential of AI to transform the tourism industry and open new opportunities.

[…]

Travis Bookable Links: influencers who “push” bookings

February 7, 2023 Anna Bruno

The creator-led travel e-commerce platform allows travelers to plan and book trips based on influencer advice.

[…]

TripAdvisor relies on Wanderlab for the new era of content

January 12, 2023 Anna Bruno

Tripadvisor revisits content with Wanderlab, a new internal creative and content studio.

[…]

Vivila, Italy’s first marketplace dedicated to neverending tourism

October 11, 2022 Raffaele Giuseppe Lopardo

With Vivila, the first Italian marketplace dedicated to neverending tourism, for an endless travel experience.

[…]

Expedia Group: new features for travel agents

October 7, 2022 Antonio Camera

New features to help travel agents prepare for the holiday season. These enhancements are available to members of the Expedia Travel Agent Affiliate Program (TAAP) and include the extension of Live Agent Chat for agents and a streamlined quoting process.

[…]

Google closes flight booking

September 9, 2022 Anna Bruno

The same player announced it with a few lines stating only that flight booking will close from September 30.

[…]

Mare Italia, Sicilia - Foto di David Mark

Sea Italy: Sicily and the Venetian Riviera, Completely Different Demand

August 9, 2022 Michela Ciccarelli

The Sicilian coasts and the Venetian Riviera are the most distant tourist products in our country, not only geographically but also in market characteristics.

[…]

How to Choose a Channel Manager for Holiday Homes

July 28, 2022 Anna Bruno

Managing multiple holiday homes across various platforms has become a costly and tedious job. This is one of the reasons for the success of channel management software. Here’s how to choose the right channel manager.

[…]

Firenze: veduta della cupola del Brunelleschi - Foto di darrenquigley32

Art Cities and Incoming: Trends for Summer 2022

May 20, 2022 Michela Ciccarelli

According to data, foreign tourists will return to fill the streets of Italian art cities but with significant changes in market shares. Data comes from the Travel Data Lake, the data hub that captures the dreaming phase of tourists.

[…]

Amalfi Coast: Americans Return, Strong Demand for June

April 11, 2022 Michela Ciccarelli

Data directly from the accommodations in the Amalfi Coast shows a strong interest in stays for June, and September demand is already emerging. Tourists are mainly foreigners, with the United States being the most active nationality.

[…]

Tourism in Rome: Increasing Demand for Easter and the Marathon

March 17, 2022 Michela Ciccarelli

According to booking engine search data, Easter weekend is the most desired period for tourists, followed by the Rome Marathon (Acea Run Rome ).

[…]

Closes “Book on Google” for Hotels

February 25, 2022 Anna Bruno

The “Book on Google” option for hotels closes from May 25 due to low usage by partners and consumers.

[…]

Venice Carnival Boosts the Tourist Season

February 17, 2022 Michela Ciccarelli

While most Italian tourist destinations hope for Easter vacations, Venice is restarting with its most iconic event.

[…]

Foreign Tourists in Italy: The Summer to Come

January 19, 2022 Michela Ciccarelli

The improvement of the health situation and the results of summer 2021 had rekindled a glimmer of hope in the travel world, but the explosion of the Omicron variant has reshuffled the cards again.

[…]

HomeToGo Expands in France: Acquires AMIVAC, Leader in Short Vacation Rentals

January 5, 2022 Anna Bruno

In pursuit of expanding into the French market, the German company HomeToGo has finalized the acquisition of AMIVAC, a leader in the short rental market in France.

[…]

Interest in Traveling Abroad Grows but Demand Decreases: The Situation

December 15, 2021 Michela Ciccarelli

The discovery of the new variant and the simultaneous worsening of the health situation in Europe has once again stirred the travel world, and the tourism sector has entered into yet another tug of war with the virus.

[…]

Wizz Air relies on Messenger chatbot for customer service

December 1, 2021 Raffaele Giuseppe Lopardo

Wizz Air announced that its chatbot, the virtual assistant Amelia, is now available on Facebook Messenger.

[…]

blinkoo, the TikTok of the travel sector inspiring travelers

November 23, 2021 Raffaele Giuseppe Lopardo

blinkoo is an app and much more. It originates from the desire to simplify the decision-making process that people undertake online to organize a trip or discover new experiences to live and activities to do, nearby or halfway across the world.

[…]

Travel customer journey: the last mile increasingly digital

October 5, 2021 Raffaele Giuseppe Lopardo

The tourist’s customer journey is increasingly digital, even in Italy. It has long been so in its first phase, where the internet user, using their device (typically a smartphone), searches for the best offers.

[…]