blinkoo is much more than a simple app. It stems from the desire to simplify the decision-making process that people undertake online to organize a trip or discover new experiences to live and activities to do, near home or halfway across the world.
The journey that leads a person to choose a destination and book a trip, the travel customer journey, can be very long, non-linear, fragmented, and chaotic. There is no coherent and organized way to get inspired about destinations and what they offer. On average, an online user navigates around 34 different sites and platforms searching for inspiration. The information found is partial and sometimes conflicting.
blinkoo is a a new travel inspiration concept that goes beyond traditional tourism promotion standards. It is a synergy where the founders of the innovative startup, blinkoo (it’s written all lowercase), have believed from the very beginning: short videos, professional influencers, authentic experience stories, and little-known places, to create a vertical service that guides you through all stages of travel organization.
blinkoo is a sort of fusion between the short duration videos of TikTok, the entertainment of Instagram and YouTube , and, finally, the best information you can find on Tripadvisor or TheFork.
blinkoo is aimed at:
- Travelers and enthusiasts
- Professional influencers and content creators
- Online and offline tourism sector operators
Elements that make up the trip can be booked directly on the partner site selling the service, or included in a customized package provided by a partner agency of blinkoo and built precisely based on user preferences and saved videos.
In the world of travel, video is the increasingly used tool to communicate and share experiences. Videos tell a story and convey emotion more genuinely and realistically than a photo or a review. They are more engaging and create an instant connection with viewers. They show the world as it is, and are harder to fake.
Videos available on blinkoo describe hotels and B&Bs, restaurants and pastry shops, transports, museums, tips on unusual places, historic sites, parks, local dishes, history, and local culture worldwide.
blinkoo is an app that invites discovering new places to visit and experiences to live through thousands of short videos shared by influencers, professional content creators, passionate travelers, and users.
Influencers and content creators. blinkoo is born and develops within an influencer, content creator, and online media ecosystem actively involved in the project, professionals whose online success relies on valuable content and the trust people place in them. They encourage others to follow their example, travel, and share their experiences. blinkoo currently works with over 60 of Italy’s leading travel influencers and content creators, such as Marcello Ascani, Human Safari, Giovanni Arena, In Viaggio col Tubo.
The potential audience reached by influencers and content creators on blinkoo on major social media platforms like Instagram, YouTube, and TikTok is several million followers.
Why choose blinkoo in summary
- The idea of sharing real experiences through videos stems from the desire to solve some problems related to online travel planning and booking: there is no coherent and practical way to get inspired about destinations and organize trips.
- The travel customer journey is incredibly long, non-linear, and chaotic
- Users visit an average of 34 different sources to find the information they seek
- Online shared information is often biased and contradictory
- Difficult to establish the authenticity, authority, and reliability of information
- On large review sites, users cannot identify who is sharing their experience, whether real, in what context, and with what mood
It is very easy for platforms and users themselves to falsify reviews and alter posted photos to make something appear much more beautiful than it really is
- It is the only platform that combines thousands of travel-themed videos with high categorization
- Over 60 influencers and content creators collaborate exclusively with blinkoo
Where to download blinkoo
Google Play: https://play.google.com/store/apps/details?id=com.crushtravel.experientiaApp Store: https://apps.apple.com/it/app/blinkoo/id1561370100
About Blinkoo
Founded in 2019 by Smeraldo Meminaj,blinkoo (formerly Crush Travel) is an innovative startup involving a team of professionals, mentors, and investors. After an initial phase of study, the creation of a prototype begins, necessary to validate some hypotheses and assumptions related to the product and the market it enters. The data and feedback collected determine the start of the development of a more structured MVP, released in July 2020. Concurrently with the MVP, a back-office system is also developed—an infrastructure that allows blinkoo to manage all uploaded content on the platform and to better organize all related analysis and review processes. Early 2021 marks an important moment for the project’s development. A new vision connected to a completely renewed brand prepares the ground for the release of iPhone and Android apps, available in beta in stores from September. Over two years, the dedicated team has grown to 25 people working on the app’s development and promotion.
Pubblicato in Digital Travel
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