February 2026 - FullTravel Trade

Italia quarta economia del benessere - Foto Ftrai

Wellness Tourism in Italy: Fourth Wellness Economy in Europe and New Opportunities for the Tourism System

February 19, 2026 Anna Bruno

Wellness tourism Italy, European wellness economy, spa and thermal baths, tourism investments, territorial development: Italy positions itself as the fourth wellness economy in Europe. A factor that strengthens the strategic role of the wellness segment for the national tourism system and opens new prospects for destinations, operators, and investors.

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Turismo 2026 Italia, previsione primi 4 mesi - Foto Ftrai

Tourism Italy 2026: 100 Million Visits in 4 Months

February 18, 2026 Anna Bruno

Tourism Italy 2026, 100 million visits in the first four months, increasing foreign spending, and AI in travel planning: ENIT–Isnart data outline a solid sector with an economic impact exceeding €108 billion.

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Territorio rurale pugliese, Fasano - Foto Comune di Fasano

EfVET 2026 in Puglia: Fasano, Europe Discusses the Future of Local Tourism

February 12, 2026 Anna Bruno

EfVET 2026, Fasano, local tourism, vocational training, and European cooperation: from March 18 to 21, 2026, Puglia hosts the annual event of the Tourism Thematic Team. A strategic event for dialogue between education systems and the tourism sector, with potential impacts also for the Italian trade.

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Bandiere dell’Unione Europea davanti alla sede della Commissione europea a Bruxelles, contesto istituzionale legato alla EU Tourism Platform

EU Tourism Platform: what changes for Italian tourism between digital, sustainability and EU funds

February 12, 2026 Anna Bruno

EU Tourism Platform, Italian tourism, digital transition and sustainability: the new European platform aims to serve as an operational hub for SMEs, destinations, and sector stakeholders. With data dashboards, knowledge hub, and support opportunities, we analyze its potential concrete impacts on the Italian market and why the trade should monitor it from the start.

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Tourism Fairs 2026: All Events in Italy and Worldwide

February 11, 2026 Anna Bruno

Updated calendar of tourism fairs 2026: a useful agenda to discover the most important events in the sector, in Italy and abroad. From the BIT to WTM, mark all the dates for those working in organized tourism and hospitality, among networking, innovation, and new opportunities for tourism.

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