Brunico, known as the “Pearl of the Puster Valley”, is an ideal destination for sports enthusiasts. Here you can enjoy the thrill of skiing and relaxing strolls among the enchanting medieval buildings of Via Centrale. Nestled at the foot of snow-covered Plan de Corones, Brunico is infused with a blend of Alpine hospitality and Italian style.
In Brunico, you can alternate the pleasure of wandering through the Christmas Markets with an adrenaline-filled day on the slopes, all surrounded by the breathtaking scenery of the Dolomites.
Brunico offers a true Christmas tour along its streets, designed to give visitors an unforgettable experience of its markets.
Among sweet treats like Strauben with jam (at the GrofSmutters Kiiche stand), hearty goulash soups served in bread bowls (Maggie stand), charming stalls, lights, traditional songs and a rich entertainment programme, you’ll also find“selfie-points” to snap the perfect festive photo and share holiday memories with friends.
Especially unique is Christmas in the “Oberstadt” district, the original birthplace of the celebration, centered around the Colonna Mariana and Palazzo Sternbach.
This neighbourhood exudes a distinctive charm, noticeable as soon as you arrive from Via Centrale passing through Portone Ragen. Two food stalls delight visitors with local, vegan, and vegetarian specialties.
The magic of Christmas fills the picturesque town of Brunico, offering a true Christmas trail through the old town and the wooden huts of its Christmas Market. One of the main highlights is the much-anticipated Scented Hayloft, returning this year to Tschurtschenthaler Square, where herbs and fragrances whisk visitors on a sensorial journey. During Advent, Oberstadt (the upper town) also reinstates the Silent Point at Palazzo Sternbach: here, residents invite market visitors to write down their wishes and hang them on a tree in the centre of the room—a heartfelt idea to pause and reflect. Along the town’s streets, don’t miss the traditional wooden stalls where you can taste South Tyrolean specialties like goulash soup served in bread or “jacket potatoes” from Val Pusteria.
