The Greater Boston Convention & Visitors Bureau (GBCVB) changes name and corporate identity: Meet Boston. Entrusted to Thema Nuovi Mondi of Milan, led by Olga Mazzoni, the Italian representation.
An initiative launched alongside the introduction of a new tourism campaign developed in collaboration with Allen & Gerritsen, an advertising agency based in Boston. The new theme of the campaign is “Boston Never Gets Old” and will promote leisure travel in Greater Boston all year round.
Meet Boston is the leading private sector organization that manages marketing and visitor services, responsible for the development of meetings, conventions, and tourism-related activities, aiming to boost the economy of the Boston metropolitan area by investing revenues in all districts and communities of Greater Boston. Meet Boston is a non-profit marketing organization founded by the membership of over 900 companies from Boston, Cambridge, and throughout New England, whose growth and success depend on the tourism and convention industry.
The new representation office in Italy has been entrusted to Thema Nuovi Mondi of Milan, a marketing and PR company that has been deeply familiar with the U.S. destination for nearly 30 years. “Representing Greater Boston in Italy post-pandemic is a great honor and a distinguished mission. We are proud to contribute to encouraging Italian travelers to capture the true essence of this evolving city, which is becoming increasingly fair and continues to surprise” comments Olga Mazzoni, President of Thema Nuovi Mondi, the company responsible for all marketing and PR activities in the Italian tourism market.
Meet Boston has launched an energetic and lively campaign to invite all travelers—whether families, solo travelers, friends on vacation, event organizers, or marathon runners—to experience the many unique facets of a destination that never ages. ‘Boston Never Gets Old’ – in fact – draws on two main truths: Boston is still forging its identity, and Boston is a city built on movement and designed to stay in motion. The campaign features dynamic creative images illustrating Boston’s arts, culture, and gastronomic scene characterized by surprises from sports and entertainment ambassadors. The first ad is directed by renowned Bostonian filmmaker DeMane Davis and features the famous chef Tiffani Faison.
The guiding principles of the global campaign are: Being Inclusive, Being Interesting, Being in Motion, Being Historic, Being Engaging, and Being Proud. These values highlight Boston’s history, innovation, authenticity, vitality, culture, and eccentricity in an urban setting. Greater Boston is constantly evolving and changing; a place where visitors can play, feel, discover, and experience a city that is always “in season”.
“Tourism is an integral part of Boston’s and the Bay State’s economy, Massachusetts, and now is the time to further invest in promoting all we have to offer to attract large-scale international events to Boston. Boston is a global city that always deserves to be on the world stage,” says Martha J. Sheridan, President and CEO of Meet Boston. “We have five-star hotels, world-class venues, art exhibitions, fantastic professional sports teams, and 23 different neighborhoods where 76 languages are spoken. We also have 400 years of history to remember as we look to the future. The new corporate identity ‘Meet Boston’ reflects our efforts to continually elevate Boston worldwide, and the advertising and marketing campaign ‘Boston Never Gets Old’ reflects both our tradition and our innovation.”
Pubblicato in Destinations
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