“Digital Marketing for Extra-Hotel Accommodation – How to Fill Vacation Homes and Hotels All Year Round” is the manual by Domenico Palladino, published by Hoepli, available in major bookstores and online stores.
Digital Marketing for Short-Term Rentals – How to Fill Vacation Homes and Hotels All Year Roundis the first volume of Digital Marketing for Tourism, a series by Hoepli Editore exclusively dedicated to management and digital marketing manuals for the tourism industry.Digital Marketing for Short-Term Rentalsis available in major bookstores and online stores, also in ebook format.
The book condenses into 268 pages and14 chaptersa broad study of the short-term rental market and its key players, alongside a strategic guide for entrepreneurs approaching the world of alternative hospitality.
The author,Domenico Palladino, is publishing for the first time, but brings extensive experience as a journalist and digital PR specialist in tourism and hospitality: “I am honored to publish my first book with Hoepli, a publishing house that has always paid close attention to tourism, over time giving a platform to the most authoritative Italian scholars and experts in this field. The idea for this manual,” Domenico Palladino explains, “comes from certain considerations on the evolution of hotel and short-term hospitality: two worlds which, in recent years, have started to blend and converge toward similar business models following the boom in short-term rentals. This phenomenon has also brought manynew entrepreneursto the digital marketplace, all facing a common challenge: learning to use digital tools previously known more as tourists than as managers. This has created a gap between those already active in this market, who quickly learned how to work with online platforms, and those who saw web ads as a continuation of print ads. In this context, Digital Marketing for Short-Term Rentals offers hospitality professionals an overview of the sector and a working method to promote their hospitality services online.”
The book is enriched by over20 real case studies, 17 interviewswith key players in the sector, such as Airbnb, Homeaway, Booking, and Tripadvisor,and 8 expert contributionswho provided insights specific to their areas of expertise. In order of appearance, contributors to the book include Simone Puorto, Roberta Milano, Massimo Bustreo, Francesca Ferrara, Alberto Vita, Armando Travaglini, Sara Caminati, and Anna Bruno.
“Today we are witnessing the ongoing professionalization of those working in the short-term rental sector,” adds Domenico Palladino, “which is increasingly necessary in a market where apartments share the same platforms used by hoteliers, who began their digital transformation at least a decade earlier. Moreover, this is a sector that has become heavily regulated in recent years and increasingly requires specialist skills from people who are not traditionally in the industry. That’s why I wanted to distill into a book the experience I’ve gained over 10 years in the tourism sector in various roles: initially as a digital project manager, then as a travel technology journalist, and today also as a corporate communication consultant. The result is a guide that offers a practical approach to digital marketing, making a series of theoretical concepts easy to understand and apply. You won’t find step-by-step platform registration guides here: platforms are constantly being updated and evolving faster than print publishing can keep pace. Nor will the book dwell on how to be hospitable, an activity I consider a strength among short-term rental professionals—something to enhance, certainly, but not to explain. These topics will instead be explored more in digital tools like the book’s website and the dedicated Facebook group.”
Digital Marketing for Short-Term Rentals is the first volume in a series of tourism manuals curated by series editor Nicoletta Polliotto:DMT – Digital Marketing Tourism, the innovative series of convergent tourism. A name that previews the content of future publications. Each book provides a panoramic yet thorough analysis of an approach or field of study, creating links and bridges with the other volumes in the series.
“DMT – Digital Marketing Tourism is a learning journey in multiple volumes—true collector’s items, unmissable, complementary, and symbiotic,” explains the series editorNicoletta Polliotto, who also wrote the foreword to Digital Marketing for Short-Term Rentals. “We want to tell the story of tourism and hospitality with a style that sparks something in the reader and is as invigorating as freshly roasted cups of coffee. Something intoxicating, with an aftertaste for reflection like a glass of fine wine. And that, in the end, leaves you eager to unwrap another one, like reaching for the next chocolate in a box.”
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