easyJet celebrates its 10th anniversary in Italy

easyJet, the low-cost airline leader in Europe, has been flying Italians for ten years. Starting with just 4 routes, easyJet has transported a total of 24 million passengers aboard its aircraft; future plans aim to further consolidate this leadership.

easyJet volo
easyJet volo

For their tenth anniversary, numerous activities will be held, including the traditional cake cutting, taking photos at the foot of the airplane, and celebrations with passengers at Bari Palese and Milan Malpensa airports on December 11 and 12, and Rome Fiumicino on December 17.

easyJet began its presence in the Italian market in 1998 with 4 routes. After 10 years, thanks to new destinations launched and the affection shown by Italian passengers, there are now 73 routes offered by the low-cost airline. Approximately 24 million passengers have chosen to travel with easyJet from 1998 to today, of whom 7 million in 2008 alone, allowing the company to achieve a 6% share of the Italian market.

Today, easyJet is the leading carrier by number of passengers transported to and from the Milan Malpensa airport – the company’s primary base on mainland Europe – with a market share of 26%, double that of last year. This love grows year by year, considering that about 4 million passengers traveled with easyJet passing through this airport in 2008, a 68% increase compared to the previous year.

Highlighting the strategic importance of Italy for the company, and even more so for Italian and foreign passengers wishing to visit the capital for leisure or business, it has doubled its presence in Rome by adding flights from and to Ciampino and new routes from and to Fiumicino. In 2008, 1.1 million passengers transited through the two Rome airports, where easyJet currently holds a 3% market share.

This year, 400,000 easyJet customers traveled from and to Bari – one of the most important commercial, industrial, and tourist centers in the South – enabling the low-cost company to double its market share – now 10% – compared to 2007. For easyJet, these figures are evidence of the awareness of the great potential offered by Puglia, made even more evident by the recent launch of the Milan Malpensa–Brindisi route for connections with Salento.

“7 million passengers to and from Italy in 2008. This record figure makes us very proud and represents a key milestone that further confirms how strong easyJet is in Italy and appreciated by passengers,” states François Bacchetta, General Manager for Southern Europe at easyJet. “We can only thank Italians for 10 years of trust and reaffirm easyJet’s intention to strengthen its presence in the country and better meet the needs of our customers.”

easyJet, the leading low-cost airline in Europe, currently operates with a fleet of 166 aircraft on 383 routes between 106 airports in 27 countries. easyJet has transported over 44 million passengers in the last 12 months.
easyJet flies from: Aberdeen, Ajaccio, Alicante, Almeria, Hamburg, Amsterdam, Asturias, Athens, Barcelona, Bari, Basel, Bastia, Belfast, Berlin, Biarritz, Bilbao, Birmingham, Bordeaux, Bournemouth, Brindisi, Bristol, Budapest, Brussels, Bucharest, Catania, Cagliari, Cyprus, Cologne, Copenhagen, Corfu, Casablanca, Krakow, Dalaman, Dortmund, East Midlands, Edinburgh, Faro, Fuerteventura, Geneva, Gibraltar, Glasgow, Gran Canaria, Grenoble, Helsinki, Heraklion, Hurghada, Ibiza, Innsbruck, Inverness, Istanbul, Jersey, Lamezia Terme, Lanzarote, La Rochelle, Lyon, Lisbon, Liverpool, Ljubljana, London Gatwick, London Luton, London Stansted, Madeira, Madrid, Menorca, Malaga, Malta, Manchester, Marrakech, Marseille, Milan Linate, Milan Malpensa, Montpellier, Monaco, Murcia, Mykonos, Nantes, Naples, Newcastle, Nice, Olbia, Palermo, Palma, Paris Charles de Gaulle, Paris Orly, Pisa, Porto, Prague, Rhodes, Rome, Salzburg, Thessaloniki, Sharm El Sheik, Sofia, Split, Stockholm, Tangier, Tallinn, Tenerife, Toulouse, Turin, Valencia, Warsaw, Venice, Vienna, Zurich.

Information and bookings at www.easyJet.com

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