Proverbiale is the fame of Switzerland in terms of shopping for branded watches and refined design, chocolate, cheeses, multi-purpose knives (unmistakable are the Victorinox, pocket-sized, with red handles and the stamped Swiss cross), laces and St. Gallen fabrics, home decorations and Christmas trees, souvenirs and carved wooden gadgets, leather belts and Appenzell cowbells.
In the larger centers, of course, whole streets and neighborhoods dedicated to quality shopping stand out. In Bern there are the historic Lauben, the arcades of the old town, which open onto sparkling shops and ateliers, full of the best brands. In Zurich, the windows of Bahnhofstrasse offer an electrifying overview of the trendiest products: you can also take advantage of a visit to the famous Bucherer watch and jewelry store.
Unmissable in Geneva are the shop windows around Rue Basses, Rue de la Confédération, Rue du Marché or Rue de Mont Blanc. In Lugano, on the other hand, the shops and workshops of via Nassa are popular, symbolizing traditional watchmaking and jewelry, high-class clothing and footwear.
