The store was expanded and remodeled in 1983, and on that occasion, the basement area where grinding work was once carried out was also renovated: this made it possible to create a somewhat secluded corner separate from the rest of the store, where items made by past artisans and now considered “unique pieces” are also offered.
The collection was started in the 1930s by Giovanni Lorenzi, founder of the namesake cutlery business, with a systematic gathering of razors and shaving-related tools from various parts of the world. It currently consists of over three thousand seven hundred safety razors and numerous shaving accessories. The displayed objects form part of a historical itinerary covering a wide time span and allow visitors to grasp the key moments in the evolution of shaving.
In 2014, the shop in via Montenapoleone was closed, permanently freezing the G. Lorenzi brand. Lorenzi Milano is the new brand G. Lorenzi that continues the activity in the former Richard Ginori factory.
