There’s news for travelers looking to visit Florence and considering the Firenze Card. The city council, based in Palazzo Vecchio, has introduced the new “Firenze Card Plus”—an optional tourist pass designed to complement the existing Firenze Card.
By purchasing the Firenze Card Plus, you can add extra services to your main card, making your experience in Florence even more convenient. Firenze Card Plus costs €5, which can be added when buying your standard Firenze Card.
This supplement is valid for the same 72-hour period as the original card, starting from the moment you activate it.
What are the benefits of Firenze Card Plus? The card unlocks a range of extra services beyond museum access.
You can use Firenze Card Plus as a ticket on all local public transport within Florence, with no restrictions except for the overall 72-hour validity.
You’ll also enjoy free access to the city’s public Wi-Fi, receive exclusive digital content to help you get the most out of your visit, and get special informational materials.
Finally, Firenze Card Plus offers discounts, free gifts, and exclusive offers from private shops and service providers throughout Florence.
Your visit will be supported by clear city signage. For tech enthusiasts, all Firenze Card Plus benefits are also available digitally via the official app or website.
Firenze Card Price
In summary, the complete Firenze Card package—covering both the main pass and Firenze Card Plus—costs €72 for the former, plus €5 if you choose the add-on.
The card is activated the first time you use it to visit a participating museum, after which you have 72 hours to enjoy all its benefits. One major perk: you get to skip lines at Florence’s top attractions, giving you more time to explore the city’s highlights.
Remember, the Firenze Card is personal and must include your name and surname. Museum and cultural site staff may ask for ID to verify card holders.
