BTM Italy, the tourism fair that celebrates its tenth edition in 2024, will be held at the Fiera del Levante in Bari from February 27 to 29.
BTM 2024 (Fiera del Levante in Bari from February 27 to 29) will this year take place in a exhibition space doubled compared to previous years, occupying a total area of 12,000 square meters. The event confirms itself as a benchmark for industry operators, offering a rich program of conferences, seminars, and workshops.
Summary
BTM PLAY – A New Adaptive Code
The theme chosen for the tenth edition of BTM Italy is “BTM PLAY – a new adaptive code.” This choice reflects an invitation to a new era in tourism where sector players are called to interpret, cooperate, and act to adapt to ongoing changes. The goal is to turn even small obstacles into new creative opportunities. This new adaptive code will become a legacy for future generations, providing new tools and approaches for the tourism industry.
7 Thematic Areas
BTM Italy 2024 will be structured into seven main thematic areas, each dedicated to specific aspects of tourism:
1. B2B Business Meeting
This area will be dedicated to meetings between industry operators, offering the opportunity to create new partnerships and develop synergies. Participants will be able to meet to discuss marketing strategies, promotion, and distribution of tourism products.
2. Incoming Workshop
The incoming workshop will focus on hospitality and visitor reception. Tourism operators will have the chance to present their travel offers and tourist attractions, aiming to attract new visitors to Puglia.
3. B2C Travel Trade – Outgoing
The area dedicated to B2C Travel Trade is aimed at travelers, offering them information and proposals to organize their vacation. Participants can discover the most interesting destinations, special offers, and unique experiences that Puglia has to offer.
4. BTM Gusto – Food and Wine Tourism
Food and wine tourism is one of the main attractions of the Puglia region. In this area, visitors will have the opportunity to discover local typical products, taste fine wines, and participate in culinary laboratories to learn traditional recipes.
5. BTM SAY YES – Destination Weddings
Puglia is increasingly popular as a destination for weddings. In this area, future spouses can meet wedding planners, photographers, and suppliers to organize their dream wedding in Puglia.
6. BTM SPORTnACTION – Sports and experiential tourism
For sports and adventure enthusiasts, this area will offer opportunities to practice sports such as surfing, trekking, and cycling. Participants will discover outdoor activities and adventures that Puglia has to offer.
7. BTM Start Innovation – Innovation, Digitalization, and Startups
The BTM Start Innovation area will be dedicated to innovation in the tourism sector, providing a showcase for startups and new technologies transforming the industry. Participants can discover the latest trends and innovative solutions to improve the traveler experience.
BTM Italy 2024 promises to be a highly relevant event for the tourism industry. With a doubled exhibition space, a program full of events, and an inspiring theme, the event will offer numerous insights and networking opportunities for sector operators. Puglia, with its natural beauty, culture, and cuisine, will be at the center of attention, offering visitors unique and unforgettable experiences. Don’t miss the chance to participate in BTM Italy 2024 and discover all that Puglia has to offer in the tourism sector.
Pubblicato in Events and Trade Shows
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