The book "Digital Travel" by Anna Bruno, a professional journalist experienced in travel and digital, and editor-in-chief of FullTravel.it, has arrived in bookstores and online stores. Dedicated to tourism operators, it consists of over 300 pages.
“Digital Travel” by Anna Bruno for Flaccovio Editore is the new book by Anna Bruno, a professional journalist experienced in travel and digital travel, dedicated to operators in the tourism sector who need to switch to digital or consolidate their leadership. “Digital Travel” is a compilation of over 300 pages and is available at the best bookstores and online stores.
Summary
Digital Travel: scenarios
Talking about tourism today, among forecasts and new prospects. Over the last twenty years, tourism has undergone a profound transformation in almost all its fields. Travel agencies, tour operators, accommodation facilities, destinations, and food & wine have had to compete with new scenarios. While at first glance digital seems to have cannibalized the tourism market, it actually represents a real opportunity for all sector operators. This change in perspective inspired the new book by journalist Anna Bruno, “Digital Travel,” published by Dario Flaccovio, an in-depth essay and a practical tool for tourism operators.
The goal is to show you the digital marketing tools and precautions to become a sector protagonist. You will find many tips from experts in the tourism industry and success stories from players like Expedia, TripAdvisor, TheFork, Civitatis, Pitchup, Evaneos, and Alidays and destinations such as Massachusetts (USA), Norway, and Ireland.
Why Digital Travel?
“I have been following the technology and tourism sectors for years” said Anna Bruno “I find they are perfectly in synergy. Hence the idea to compile all my years of experience in digital travel into a book. However,” the author continued “the tourism sector still struggles to understand the value of digital — which should not be seen as a scare factor. On the contrary! Digital has made travel more engaging, even bringing it closer to people. Not only that. Thanks to digital, we now know faster about restaurants or hotels, a new travel agency, a tour, and new destinations that were once off-limits. Digital has also brought us many new stories we tell today. However, while these tools are easy to use, they can also hide pitfalls and often lead to frustrations. Skills and strategies are needed. In this regard,” concluded the journalist “I like to quote a phrase from my preface Josep Ejarque, who participated as a consultant in international events such as the Barcelona Olympics, the Turin Winter Olympics, Expo, and now Futourama: in Italy, everyone is a football coach and a tourism expert. In reality, few are truly competent and strategic.”
Who is Anna Bruno?
Anna Bruno is a professional journalist, who started as a reporter at “La Gazzetta del Mezzogiorno”. She later collaborates with travel specialists (travel and food), including “Viaggi e Sapori” and “Gente Viaggi”, and major technology magazines. In 1998, she founded the communication and Digital PR agency “FullPress Agency”, which has been publishing the online travel magazine FullTravel.it since 2001, of which she is the chief editor. Passionate about off-the-beaten-path topics, she often gets lost in new paths, all to explore. She is the author of “Chat” (Jackson Libri, Milan, 2001), “Traveling with Internet” (Jackson Libri, Milan, 2001), Virtual Communities (Jackson Libri, Milan, 2002), and the e-book “How to Write Effective Press Releases”. She is a delegate of travel journalists for Marche-Umbria-South in GIST (Italian Group of Tourism Press). Digital Travel Specialist, she is a consultant for territorial entities on tourism projects and a trainer in courses related to journalism, digital, and tourism.
Pubblicato in Books & Meetings, Digital Travel
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