Discover Italy, the fifth edition incoming starts on September 15

The fifth edition of Discover Italy, the event where Italian hotels and operators meet the best foreign buyers, kicks off on September 15. So, mark your calendar for September 15, always at the usual location of the former Convent of the Annunziata in Sestri Levante.

Sestri Levante - Foto di Claudio Romeo
Sestri Levante - Foto di Claudio Romeo

A day of workshops dedicated to Italy incoming that this year introduces an innovative appointment system, thanks to a sophisticated algorithm that calculates the perfect match between demand and supply. So, mark your calendar for September 15, always at the usual location of the former Convent of the Annunziata in Sestri Levante.

An event that has once again sold out this year, with sharply increasing numbers, doubling the presence of buyers and sellers showcasing their offerings, and featuring exceptional institutional partners, with the six municipalities sponsoring the event – Camogli, Chiavari, Lavagna, Santa Margherita, Sestri Levante, and Portofino – which for the first time present themselves as a single destination, along with over ten regions and institutions, including Liguria Agency, Pisa Chamber of Commerce, Promo Fvg, Valle d’Aosta Region and Chamber of Commerce, Basilicata Apt, Trentino Alto Adige, Campania Region, Visit Piedmont, Explora – Lombardy Region, Bolzano Municipality – ready to share their tourism strategies.

The National Tourism Agency, together with other regional Italian entities, will be featured in a presentation hosted by Covo di Nord Est in Santa Margherita Ligure, focusing on the strategies and goals of the tourism sector for the coming months. The figures are significant, and their growth demonstrates the appreciation the event has received at all levels, but the most valuable aspect of Discover Italy is the attention to every detail, ensuring a very high-quality experience, especially for buyers, rarely found elsewhere. Additionally, the 2021 edition further enriches the portfolio of pre- and post-tours available to buyers: Piedmont and Monferrato, Tigullio Gulf and Portofino, Valle d’Aosta, La Spezia from the Gulfs of Poets to the Cinque Terre, and Campania with Cilento and Benevento.

The sixth edition will return in the usual spring period, on April 7, 2022.

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