Local Strategy, Italy's leader in local search, launches its Local Strategy Live Course aimed at local businesses seeking to improve their visibility on Google Maps.
The Local Strategy Live, now in its Google Maps and Google My Business edition for acquiring local clients and communicating better with them.
Start date and new format
Starting from February 15th, 2021, the Local Strategy Live will feature a new event format:
- Live streaming with access to video recordings
- 8 lessons: 1 lesson per week for 8 weeks
- Duration of each lesson: 1 hour + Q&A Session
The Local Strategy Live is a high-level course aimed at genuinely helping companies leverage Local Search Marketing strategies to increase drive to store, that is, bringing more customers to physical stores via Google Maps and other local systems. Past editions have enjoyed widespread success, with over 100 participants each, including SEO experts (freelancers and agencies) and marketing managers from companies with one or more physical locations.
Summary
Program of the new Local Strategy Live Edition
The Local Strategy Live is a concrete event enabling attendees to learn local promotion strategies and methods; stay updated on the most important new features introduced by Google for local businesses; discover numerous case studies, and enjoy an even richer content of the third edition. In brief, the topics covered in the 2021 Online Local Strategy Live Course include:
- What is Local Search and the contextual operating environment considering new user habits.
- Google My Business: How to best manage the Google My Business listing
- Local SEO
- Reviews & Reputation Management on Google My Business
- How to measure results from a local perspective
- How to efficiently resolve common issues + GMB for different sectors
- A working model + Useful Tools + Other Channels to use
- Local Advertising
At the end of the event, participants will be able to set up an effective Local Marketing strategy, whether for a business with a single physical location or for a multi-location brand. It will be a valuable opportunity to learn how to work in the local domain, the common problems faced, how to solve them, and how to plan and adopt a local strategy depending on specific cases.
In addition to all topics covered during the day and available on the official event page, the latest updates from Google will also be presented — including question and answer sessions at the end of each lesson to facilitate interaction with speakers and clarify doubts regarding local marketing. Planning a local strategy has become essential for those managing a physical location. The scenario is clear: people are increasingly confident with geolocation tools and are demanding more. Even during the health crisis, people rely on Google to find out which businesses are open and which are temporarily or permanently closed. Every month, Google Maps records:
- over 9 billion connections between people and businesses;
- over 1 billion calls;
- more than 3 billion directions.
Furthermore:
- 30% of all mobile searches globally have a local intent;
- 76% of people searching nearby on their smartphones visit the business within 1 day;
- 28% of “nearby” searches result in a purchase.
Speakers of Local Strategy Live
The main speaker of the event will be Luca Bove, founder of LocalStrategy, an Italian company specializing in Local Search Marketing and Local Marketing Automation for the large brands market, with retail points across the national or international territory. He already works with many well-known brands such as Terranova, Calliope, Ford, IperCeramica, among others. In the Italian marketing landscape, Luca Bove is considered one of the top experts in LOCAL SEO: author of numerous books on local marketing published by Giunti and Flaccovio Editore; conducts many training courses and workshops across Italy; participates as a speaker in the most important digital marketing events across Italy (Be-Wizard, Search Marketing Connect, BTO, Web Marketing Festival, etc.), always focusing on Local Search. Since 2007, he has studied Google Maps and local ranking factors. Luca Bove is also a Product Expert in the Google My Business Diamond Community.
Veronica Rizzo, Local Marketing Specialist. Provides consulting and operational activities in Local Strategy
Local Strategy Live: 4 great reasons to participate
- It is one of the few courses in Italy focusing exclusively on how to use search engines for local businesses;
- It is a practical event, not passive listening, where real case studies will be presented;
- It goes beyond marketing for itself, showing how to specifically use local marketing to grow your business;
- The session will be held online, allowing interaction with speakers through dedicated Q&A sessions.
The ONLINE Local Strategy Live is a truly unique event. Whether you are an entrepreneur or a professional, to stay updated and deepen topics related to local promotion, this course is ideal for your training.
Pubblicato in Digital Travel
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