The seventh edition of Agritravel & Slow Travel Expo - Land Fair (ATEST) in Bergamo is scheduled from September 17 to 19, 2021 in person (B2C) and from September 27 to 29, 2021 online (B2B).
Agritravel & Slow Travel Expo – Land Fair in Bergamo is an innovative project to enhance slow and sustainable tourism at local, national, and international levels. An opportunity to promote the beauties and destinations of territories and share new strategies to overcome difficulties caused by this health emergency.
The goal is to maintain a strong connection with target markets and convey the determination of those territories that offer destinations amid nature, art, traditions, and good food for tourists and sector operators seeking authentic and emotional experiences that increasingly manifest strong links with concepts such as quality of life, sustainability, and environment.
In this context, the knowledge of territories is developed also through travel modes that include walks, trekking, cycling tourism, mountain and hill itineraries, waterways, and spiritual paths to savor even the most intimate aspects of a place related to its culture, its excellence, and its landscape. And throughout this, every aspect of the travel supply chain is brought to light, finding a lively and attractive space in AGRI TRAVEL & SLOW TRAVEL EXPO.
New HYBRID format of the fair
– ON-SITE B2C AREA (September 17-19, 2021) rich in events for the public who will be able to actively and safely appreciate the resources and opportunities of slow and experiential tourism, at the Bergamo Fairgrounds.
– ONLINE B2B AREA (from September 27 to 30, 2021) for sector operators, offering participation in a rich program of conferences and workshops and inclusion in a packed agenda of B2B meetings, which has always generated fruitful exchanges and discussions, organized as follows:
- Monday, September 27, 2021: B2B event opening with the Celebration of the World Tourism Day.
- Tuesday, September 28 and Wednesday, September 29, 2021: online B2B workshops between buyers and sellers. Approximately sixty buyers will be present, including associations and intermediaries, tour operators and tour organizers, mainly from Italy but also from other European and non-European countries, with a particular focus on the American market
- Thursday, September 30, 2021: educational tour for operators
Furthermore, the 2021 edition program features interesting workshops and conferences on the main themes of the event (enogastronomy, mountain, combined mobility, cycling tourism, walks, accessibility, waterways, folklore) and on sustainability, which, aiming to achieve the objectives of Agenda 2030, encompass its environmental, economic, and social dimensions—today more than ever, a challenge for all tourist destinations, both urban and rural, maritime and mountain, attentive to visitors’ needs and sensitivities.
Pubblicato in Events and Trade Shows
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