ITA Airways strengthens its leadership with the appointment of Benedetta Fiorini as Chief Marketing & Communication Officer, tasked with leading the marketing and communication strategy to consolidate the brand's premium positioning at the national and international levels.
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ITA Airways has announced the appointment of Benedetta Fiorini as Chief Marketing & Communication Officer, a role in which she will report directly to the CEO and General Manager Joerg Eberhart.
In this position, Fiorini will be responsible for defining and leading the company’s marketing and communication strategy, with the aim of ensuring consistency between brand positioning, commercial initiatives, and corporate communication.
The new executive holds a degree in Communication Sciences with a specialization in corporate communication from the University of Modena and Reggio Emilia and has earned a Master’s degree in Integrated Corporate Communication. She boasts consolidated experience in strategic communication, institutional relations, and public relations, gained in corporate, public, and institutional contexts.
Joerg Eberhart emphasized that Fiorini’s entry represents a strengthening of the management team, thanks to skills that integrate strategic communication, marketing, and public relations, essential to consolidate ITA Airways’ positioning and enhance dialogue with customers and stakeholders.
This appointment is part of the path to strengthen the company’s managerial structure and supports the goal of elevating ITA Airways’ positioning as a premium brand in national and international markets, enhancing its identity, quality of experience, and distinctiveness, in line with industrial and commercial priorities.
Profile of ITA Airways
ITA Airways is the leading Italian airline, 59% owned by the Ministry of Economy and Finance and 41% by Deutsche Lufthansa AG. It operates passenger and cargo air transport services, ensuring quality connectivity both to international destinations, supporting tourism and foreign trade, and within the national territory, with particular attention to integrated mobility.
The company focuses on strong digitization of processes to offer an optimal customer experience and personalized services, with a strategy that integrates environmental, social, and governance sustainability. ITA Airways is also a member of Star Alliance, the world’s largest airline alliance, offering customers a seamless and integrated travel experience.
Pubblicato in Flights and Airlines
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