BOOK&GO: encountering places with travel publishing at TTG

Ideas, inspirations, and stories. Book&Go is the space dedicated to travel publishing at the upcoming TTG Travel Experience scheduled from October 13 to 15.

The most important Italian tourism marketplace by Italian Exhibition Group presents 12 selected books from over 100 applications; 12 stories told directly by the authors. In the BeActive Arena (Pad A4), industry professionals will find new tools to tell the travel product: from new trends in heritage or industrial areas tourism to advice from professional photographers on translating places into images. Now in its third edition, Book&Go hosts authors who interpret the four pillars of “Be Confident”, a common theme for the TTG, SIA, and SUN 2021 fairs: confidence in People, in Nature, in Future and in Life.

Confidence in People

Confidence in People develops the theme of transparent relationships between companies and travelers. Discussed by Stefano Tiozzo with ‘The soul travels one step at a time’ (Edizioni ETS) and ‘A love choice: Adventures of a vegetarian on the road’ (Edizioni ETS); Daniele Vallet with ‘In the Land of the Giants’ (Alpine Studio publisher, 2021) and ‘Metaphor, a small modern odyssey to Ithaca’ (Musumeci publisher, 2020); Michele Prete and Nicola Bolzan with ‘Profession of Mystery Guest – The complete guide to understanding who he is, what he does, and why his analysis is so important’ (FrancoAngeli, 2021).

Confidence in Nature

The natural environment becomes the protagonist of a new perspective on the world. Confidence in Nature finds voice in stories by Zaira Magliozzi with ‘15 minutes of beauty a day’ (self-published, 2021); Manuel Cicchetti with ‘Vaia. Conscious journey into a disaster’ (The Music Company, 2021); Winki with ‘The angel’s path in times of the crown’ (self-published, 2021). Three books proposing three different ways to interpret and grasp the intensity and beauty of the surrounding nature.

Confidence in Future

Confidence in Future presents a new way of doing tourism: through regeneration of places, returning to and rediscovering familiar homeland lands, and revaluing gastronomic tradition. Discussed by Letizia Sinisi author of ‘How to seize opportunities offered by heritage tourism with Rooting Experience Planning®’ (coming soon as an e-book and in 2022 from Morellini); Mattia Lorenzetti and Guido Prosperi who author ‘Food Photography’ (Edizioni Apogeo, Gruppo Feltrinelli, 2021), and finally Jacopo Ibello with ‘Guide to Industrial Tourism’ (Morellini Editore, 2020).

Confidence in Life

Confidence in Life tells about enjoying the tourist place according to new lifestyle trends. Vacation spaces become common good and places of temporary residence where work can be carried out. At TTG Travel Experience, Matteo Cavezzali tells this in ‘Supercamper. A journey into the wisdom of the world’ (Laterza Publishers, 2021); Sylvia Ceriegi with ‘Italy in 70 picnics. Eating on the grass, telling stories’ (co-edition I libri di Mompracem – Betti Editrice, 2021); and Filippo Buscaroli with ‘Wanderlust – Born to Travel’ (self-published, 2020).