Easter 2020 will be remembered for over 95% of hotels closed throughout the country, 5 million missed overnight stays, and a revenue loss related to room sales alone of 300 million euros in just the three days between Saturday and Easter Monday.
Every year, in the period leading up to Easter, we try to outline the trend of the holiday by assessing the sentiment around bookings and the nationality of the clientele. Today, unfortunately, our hotels are not comparing themselves to an average figure obtained through a survey, but are instead facing a reality that has gone far beyond the bounds of imagination.
Easter 2020, due to the coronavirus, will be remembered for over 95% of hotels being closed throughout the country, 5 million missed stays, and a loss in room revenue alone of 300 million euros in just the three days between Saturday and Easter Monday. Companies, families, and workers are on hold but ready to return to life through work, daily routine, and being active contributors to the country’s economic engine.
The recent analysis conducted by the Centro Studi Confindustria has also confirmed the unprecedented impact of covid-19 on the Italian production system and tourism. It is therefore essential to support our businesses and, once again, we stress the need to identify specific measures that will allow us to be ready to start again as soon as this health, social, and economic crisis has passed.
“We therefore appeal to the institutions,” writes Confindustria Alberghi in a statement, “so that the April decree provides an answer to the problem of rents, which is essential for the sector and concerns over 50% of large, small, and very small companies.”
“As reiterated time and again,” the press release concludes, “we need a measure that addresses rental fees for hotel-use properties and allows many companies, now forced to bear a fixed cost for an activity currently at a standstill, to survive—especially since, in the coming months, the market will only partially recover and will still be very slow. The restart, as we imagine, will be gradual, and in order to emerge from the lockdown prepared, companies are already looking at how to organize hotel offerings in accordance with new requirements for social distancing. Clear and certain rules will be essential to restore confidence to the market and peace of mind to operators and guests.”
Pubblicato in Hospitality, TravelNews
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