Con tanto di casa, in cui un perfetto Santa Klaus con barba bianca e abito fiammante riceve bimbi e genitori da tutto il mondo, e dove si scattano le foto ricordo; con tanto di ufficio postale zeppo di Letterine di Babbo Natale traboccanti desideri, e con tutto quanto è funzionale a chi si spinge fino a qui.
Over the years, the village has become one of the main attractions of a territory that, in winter, releases an irresistible magic. The sparkling snow mantle, covering clearings and woods, is a kind of magnet for fans of winter sports and also for those who, more simply, wish to enjoy a walk on sleds pulled by reindeer or on a fast snowmobile.
Numerous cross-country skiing tracks, and the Ounasvaara ski resort, with downhill and snowboarding trails, are so close that they can be seen from the center of Rovaniemi itself.

