Ornella Gamacchio is the new director of Tourism Ireland in Italy

Niamh Kinsella says goodbye and passes the baton to Ornella Gamacchio, appointed as the new director for Italy of Tourism Ireland. Kinsella will be responsible for relaunching Irish tourism in Germany.

New leadership for the organization that promotes Irish tourism in Italy.Ornella Gamacchio takes over from Niamh Kinsella who is leaving and will focus on boosting tourism to the Emerald Isle in Germany.

“The change at the top of Tourism Ireland is marked by continuity tied to results, the fruit of strong teamwork: Niamh Kinsella has in fact, in the past few days, handed over the baton to Ornella Gamacchio, who has been collaborating with the organization for nine years, first as a press consultant and, since 2019, as a member of the team for public relations and press office activities,” reads the press release distributed to the media. “Ornella Gamacchio will lead the Milan office as the new director, drawing on her in-depth knowledge of the entire Irish market and established experience at various foreign tourism bodies, having worked for years as Marketing Manager for Visit Britain and for the Seychelles Tourist Office.

Niamh Kinsella, on the strength of the excellent work carried out in Italy, will, for the coming period, lead the recovery plan for Irish tourism from Germany, one of the most important markets for the whole island. Under Kinsella’s leadership, Italian visitor flows to Ireland saw a real leap forward, marking a strong increase in numbers with the Bel Paese, starting in 2004, doubling the number of visitors to the island and reaching fifth place in the international markets ranking in 2019,” the press note concludes.

The first words from Ornella Gamacchio

“First of all, as I say goodbye to Director Niamh Kinsella and extend my sincerest best wishes to her for her exciting new professional adventure, I want to thank her as working alongside her these past years has been a continuous opportunity for growth and exchange. Thanks to her vision and the strong collaboration of the entire team, we have achieved important results. Starting this new professional chapter is not only deeply fulfilling but also a source of special enthusiasm, thanks to the excellent quality of the team I am part of. It is my desire to ensure continuity with what has been achieved so far, with the aim of steering Italian tourism through this complex time and re-establishing the positive trend as soon as possible, supporting the Irish tourism industry and in the Italian market. Now more than ever, we must be innovative and think outside the box. This is what we will do and I am certain we will identify new promotional levers and effective marketing and communication tools,” comments Ornella Gamacchio.

Farewell words from former director Niamh Kinsella

“These years spent in Italy have been full of satisfaction both professionally and personally. I will miss Italy very much, but I embark on this new professional experience with the privilege of having worked with an excellent team: together we achieved important results, which will be the foundation for this new challenge. Italy is an extremely stimulating market thanks to a people who have always loved our Emerald Isle. It has been an honor to promote the destination in collaboration with the media, tour operators, airlines, and other tourism operators in Italy, whom I thank wholeheartedly. The professionalism and excellent product knowledge of Ornella Gamacchio, whom I greatly admire, will be precious resources for her leadership of Tourism Ireland in Italy and for the outstanding work she will carry out,” comments Niamh Kinsella.