{"id":216669,"date":"2016-12-12T16:31:03","date_gmt":"2016-12-12T15:31:03","guid":{"rendered":"https:\/\/www.fulltravel.it\/trade\/natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2"},"modified":"2016-12-12T16:31:03","modified_gmt":"2016-12-12T15:31:03","slug":"natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2","status":"publish","type":"post","link":"https:\/\/www.fulltravel.it\/trade\/en\/natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2","title":{"rendered":"Christmas at the table: most Italians choose restaurants"},"content":{"rendered":"<p><strong>TheFork<\/strong>, a well-known restaurant reservation site, has released data from an interview with nearly 700 Italian users about dining habits during the Christmas period. Below are the detailed data and the relevant commentary.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab3714f98738\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab3714f98738\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2\/#A_dinner_to_exchange_wishes\" >A dinner to exchange wishes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2\/#Christmas_marked_by_continuity_and_tradition\" >Christmas marked by continuity and tradition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2\/#Advance_booking_and_attention_to_reviews_menus_and_average_prices\" >Advance booking and attention to reviews, menus, and average prices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2\/#Christmas_abroad\" >Christmas abroad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2\/#Over_5_million_Italians_choose_restaurants_for_Christmas_lunch\" >Over 5 million Italians choose restaurants for Christmas lunch<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_dinner_to_exchange_wishes\"><\/span><strong>A dinner to exchange wishes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>77.6% of respondents will attend restaurant dinners to exchange greetings. The dinners will mainly be with friends, family, and colleagues. 75% of respondents will spend a festive Christmas at a restaurant. It is interesting to note that Christmas (49.4%), followed by New Year&#8217;s Eve and Christmas Eve, will be the main occasions. Regarding spending intentions, the budget allocated for dining out in 2016 remains stable compared to last year: 46.8% of respondents plan to spend between \u20ac25 and \u20ac50 per person, 21% between \u20ac50 and \u20ac90, 9.6% between \u20ac90 and \u20ac150, and only 5% expect to spend more than in 2015.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Christmas_marked_by_continuity_and_tradition\"><\/span><strong>Christmas marked by continuity and tradition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The keywords are continuity and tradition, especially in terms of cuisine choice. Most respondents will choose specialized restaurants focused on <strong>regional specialties<\/strong> (55.2%) and <strong>fish dishes<\/strong> (25.6%). For nearly 7% of respondents, Christmas festivities will be an opportunity to try a <strong>fine dining restaurant<\/strong>. On the holiday menu, regional dishes prepared for these festivities are essential, along with <strong>second courses of fish<\/strong> and <strong>stuffed pasta<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advance_booking_and_attention_to_reviews_menus_and_average_prices\"><\/span><strong>Advance booking and attention to reviews, menus, and average prices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>52% of respondents plan to book with <strong>two or more weeks in advance<\/strong>, while the trend in 2015 was last-minute reservations. When choosing a venue, respondents mainly base their decision on <strong>average restaurant price, atmosphere, service, and reviews<\/strong>. Less influential are the availability of <strong>promotions<\/strong> and <strong>entertainment.<\/strong><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Christmas_abroad\"><\/span><strong>Christmas abroad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Looking at reservation data from November across all channels of TheFork, which sees over <strong>12 million monthly visits<\/strong>, bookings for groups in November are rising, possibly due to the start of celebrations. Compared to last year, France and the Netherlands see a <strong>+12%<\/strong> increase, Italy and Spain see a rise of <strong>24 and 25 percentage points<\/strong>, respectively, while Portugal approaches a <strong>+30%<\/strong> increase. Switzerland shows a modest increase of <strong>+8.8%<\/strong>. The most booked average price aligns with users&#8217; spending intentions and shows a similar trend across Europe, ranging from \u20ac26 to \u20ac29 in Lisbon, Madrid, Rome, and Amsterdam. In France and Switzerland, higher spendings are expected, with the average cost per cover ranging from <strong>\u20ac30<\/strong> to nearly <strong>\u20ac50<\/strong>. Finally, Saturday is the day most people dine out, with reservations starting from <strong>Thursday<\/strong>.<\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Over_5_million_Italians_choose_restaurants_for_Christmas_lunch\"><\/span>Over 5 million Italians choose restaurants for Christmas lunch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to a survey conducted in collaboration with <strong>Format Research<\/strong> on a statistically representative sample, about <strong>5.6 million Italians<\/strong>, which is <strong>11% of the population<\/strong>, will have Christmas lunch with friends and\/or family at restaurants, trattorias, and other public venues, <strong>down by about<\/strong> 512,000 compared to last year&#8217;s data.<\/p>\n<p>&#8220;The forecasts for the Christmas holidays in the out-of-home sector, despite a slight decline compared to last year, are generally in line with the trend throughout 2016,&#8221; declares Fipe President <strong>Lino Enrico Stoppani<\/strong>. Nearly 60% of restaurants will be open on Christmas Day, a slight increase compared to Christmas 2015, confirming the desire to revive the sector. The past year has been critical and unpredictable, mostly due to terrorist incidents across Europe. I hope the holiday season encourages spending and provides a boost to the industry in 2017.<\/p>\n<p>Analyzing the data, <strong>87.7% of respondents will spend Christmas lunch at home<\/strong> with friends and\/or family, an increase from 84.5% in 2015, <strong>9.2% will go to a restaurant or other public venue in Italy<\/strong> \u2014 down from 10% in 2015, whereas <strong>1.8% will spend Christmas lunch abroad<\/strong>, a slight decrease from 2% in 2015.<\/p>\n<p>The slight decline in those spending Christmas lunch outside the home is accompanied by a <strong>very slight increase in average expenditure<\/strong>: in the average, <strong>\u20ac51 per person versus \u20ac50 in Christmas 2015<\/strong>. Regarding price ranges for Christmas restaurant lunches, <strong>25% of restaurants will offer meals costing less than \u20ac40<\/strong>, <strong>57.5% will charge between \u20ac40 and \u20ac60<\/strong>, and <strong>17.5% will charge over \u20ac60<\/strong>.<\/p>\n<p>Looking at the perspective of respondents working in the sector, the survey shows that during Christmas lunch, <strong>50% of restaurateurs will offer an all-inclusive menu excluding drinks<\/strong>, 27.8% will include drinks in the menu, while the remaining 22.2% do not plan a fixed menu.<\/p>\n<p>Regarding New Year\u2019s Eve dinner, the survey indicates that <strong>14.7% of the population \u2014 about 7.5 million Italians<\/strong> \u2014 will ring in midnight at a restaurant or other public venue. <strong>12.1% will go to a public venue in Italy<\/strong>, while <strong>2.6% will have New Year\u2019s Eve dinner abroad<\/strong>, a decrease mainly due to reduced propensity to go abroad in 2016. Of these 7.5 million, the majority will be <strong>young people<\/strong>, <strong>residents in the North<\/strong>, and <strong>unmarried<\/strong>. <strong>Most respondents (85%) will stay home for their usual dinner, mainly over 55, living in major metropolitan areas of Central and North-East Italy, and families \u2014 a slight increase from 83.4% in 2015.<\/strong><\/h2>\n<p>The data also reveal optimism among restaurateurs: about <strong>8 out of 10<\/strong> believe they will be fully booked on New Year\u2019s Eve. Among respondents, <strong>43.4%<\/strong> believe there is a high possibility of a <strong>sell-out event<\/strong>, <strong>37.7%<\/strong> see a medium probability, while only <strong>18.9%<\/strong> are less optimistic about a full house.<\/h2>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">According to the booking platform TheFork, 77% of Italians interviewed will visit a dining venue during the Christmas holidays.<\/div>\n<p> <a class=\"mh-excerpt-more\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/natale-a-tavola-la-maggior-parte-degli-italiani-sceglie-il-ristorante-2\" title=\"Christmas at the table: most Italians choose restaurants\">[&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":212711,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[300],"tags":[917],"class_list":["post-216669","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hospitality-en","tag-thefork-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/comments?post=216669"}],"version-history":[{"count":0,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media\/212711"}],"wp:attachment":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media?parent=216669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/categories?post=216669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/tags?post=216669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}