{"id":216567,"date":"2020-01-16T23:50:47","date_gmt":"2020-01-16T22:50:47","guid":{"rendered":"https:\/\/www.fulltravel.it\/trade\/libreria-digital-travel-marketing-turistico-2"},"modified":"2026-05-11T16:29:27","modified_gmt":"2026-05-11T14:29:27","slug":"libreria-digital-travel-marketing-turistico-2","status":"publish","type":"post","link":"https:\/\/www.fulltravel.it\/trade\/en\/libreria-digital-travel-marketing-turistico-2","title":{"rendered":"In bookstores &#8220;Digital Travel&#8221;, the book on digital tourism marketing"},"content":{"rendered":"<p>&#8220;<strong>Digital Travel<\/strong>&#8221; by <strong>Anna Bruno<\/strong> for <em>Flaccovio Editore is the new book by <\/em>Anna Bruno, a professional journalist experienced in travel and digital travel, dedicated to operators in the tourism sector who need to switch to digital or consolidate their leadership. &#8220;<a href=\"https:\/\/www.fullpressagency.it\/libro-digital-travel\"><strong>Digital Travel<\/strong><\/a>&#8221; is a compilation of over 300 pages and is available at the best bookstores and <a href=\"https:\/\/amzn.to\/38hKFCD\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">online stores<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab26eb252699\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab26eb252699\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/libreria-digital-travel-marketing-turistico-2\/#Digital_Travel_scenarios\" >Digital Travel: scenarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/libreria-digital-travel-marketing-turistico-2\/#Why_Digital_Travel\" >Why Digital Travel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/libreria-digital-travel-marketing-turistico-2\/#Who_is_Anna_Bruno\" >Who is Anna Bruno?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Digital_Travel_scenarios\"><\/span>Digital Travel: scenarios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Talking about tourism today, among forecasts and new prospects. Over the last twenty years, tourism has undergone a profound transformation in almost all its fields. Travel agencies, tour operators, accommodation facilities, destinations, and food &#038; wine have had to compete with new scenarios. While at first glance digital seems to have cannibalized the tourism market, it actually represents a real opportunity for all sector operators. This change in perspective inspired the new book by journalist <a href=\"https:\/\/www.annabruno.it\"><strong>Anna Bruno<\/strong><\/a>, \u201c<a href=\"https:\/\/www.fulltravel.it\/trade\/en\/digital-travel-in-italy-grows-and-exceeds-15-billion-23-mobile\">Digital Travel<\/a>,\u201d published by <em>Dario Flaccovio<\/em>, an in-depth essay and a practical tool for tourism operators.<\/p>\n<p>The goal is to show you the digital marketing tools and precautions to become a sector protagonist. You will find many tips from experts in the tourism industry and success stories from players like <em>Expedia, TripAdvisor, TheFork, Civitatis, Pitchup, Evaneos, and Alidays<\/em> and destinations such as <em>Massachusetts<\/em> (USA), <em>Norway<\/em>, and <em>Ireland<\/em>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Digital_Travel\"><\/span>Why Digital Travel?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>\u201cI have been following the technology and tourism sectors for years\u201d<\/em> said Anna Bruno<em> \u201cI find they are perfectly in synergy. Hence the idea to compile all my years of experience in digital travel into a book. However,\u201d<\/em> the author continued<em> \u201cthe tourism sector still struggles to understand the value of digital \u2014 which should not be seen as a scare factor. On the contrary! Digital has made travel more engaging, even bringing it closer to people. Not only that. Thanks to digital, we now know faster about restaurants or hotels, a new travel agency, a tour, and new destinations that were once off-limits. Digital has also brought us many new stories we tell today. However, while these tools are easy to use, they can also hide pitfalls and often lead to frustrations. Skills and strategies are needed. In this regard,\u201d<\/em> concluded the journalist<em> \u201cI like to quote a phrase from my preface Josep Ejarque, who participated as a consultant in international events such as the Barcelona Olympics, the Turin Winter Olympics, Expo, and now Futourama: in Italy, everyone is a football coach and a tourism expert. In reality, few are truly competent and strategic.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_is_Anna_Bruno\"><\/span>Who is Anna Bruno?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Anna Bruno<\/strong> is a professional journalist, who started as a reporter at \u201cLa Gazzetta del Mezzogiorno\u201d. She later collaborates with travel specialists (travel and food), including \u201cViaggi e Sapori\u201d and \u201cGente Viaggi\u201d, and major technology magazines. In 1998, she founded the communication and Digital PR agency \u201c<a href=\"https:\/\/www.fullpressagency.it\">FullPress Agency<\/a>\u201d, which has been publishing the online travel magazine FullTravel.it since 2001, of which she is the chief editor. Passionate about off-the-beaten-path topics, she often gets lost in new paths, all to explore. She is the author of \u201cChat\u201d (Jackson Libri, Milan, 2001), \u201cTraveling with Internet\u201d (Jackson Libri, Milan, 2001), Virtual Communities (Jackson Libri, Milan, 2002), and the e-book \u201cHow to Write Effective Press Releases\u201d. She is a delegate of travel journalists for Marche-Umbria-South in GIST (Italian Group of Tourism Press). <a href=\"https:\/\/www.fullpressagency.it\/digital-travel\">Digital Travel<\/a> Specialist, she is a consultant for territorial entities on tourism projects and a trainer in courses related to journalism, digital, and tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">The book &#8220;Digital Travel&#8221; by Anna Bruno, a professional journalist experienced in travel and digital, and editor-in-chief of FullTravel.it, has arrived in bookstores and online stores. Dedicated to tourism operators, it consists of over 300 pages.<\/div>\n<p> <a class=\"mh-excerpt-more\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/libreria-digital-travel-marketing-turistico-2\" title=\"In bookstores &#8220;Digital Travel&#8221;, the book on digital tourism marketing\">[&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":212612,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[315,258],"tags":[],"class_list":["post-216567","post","type-post","status-publish","format-standard","has-post-thumbnail","category-books-events","category-digital-travel-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/comments?post=216567"}],"version-history":[{"count":1,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216567\/revisions"}],"predecessor-version":[{"id":217134,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216567\/revisions\/217134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media\/212612"}],"wp:attachment":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media?parent=216567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/categories?post=216567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/tags?post=216567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}