{"id":216483,"date":"2020-09-10T17:00:24","date_gmt":"2020-09-10T15:00:24","guid":{"rendered":"https:\/\/www.fulltravel.it\/trade\/viaggi-dautunno-mete-e-tendenze-secondo-expedia-2"},"modified":"2020-09-10T17:00:24","modified_gmt":"2020-09-10T15:00:24","slug":"viaggi-dautunno-mete-e-tendenze-secondo-expedia-2","status":"publish","type":"post","link":"https:\/\/www.fulltravel.it\/trade\/en\/viaggi-dautunno-mete-e-tendenze-secondo-expedia-2","title":{"rendered":"Autumn Travel: Destinations and Trends According to Expedia"},"content":{"rendered":"<p>The data from <strong>Expedia<\/strong> reveal some tourist trends for the fall season: the popularity of <b>local tourism<\/b> is increasing, so much so that more than half of the searches made on the company&#8217;s travel sites come from a national audience. Last minute <b>searches<\/b> are among the most frequent, and the <b>beauties of the Country<\/b> attract more and more domestic and international tourists: <em>Salento, Rimini, Calabria, Maremma, and Cilento are among the most searched destinations by Italian travelers; Lake Garda, Rome, Venice, Lake Como, and Florence<\/em> are the preferred destinations for foreign travelers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab36bec32f1e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab36bec32f1e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/viaggi-dautunno-mete-e-tendenze-secondo-expedia-2\/#Domestic_Tourism_Grows\" >Domestic Tourism Grows<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/viaggi-dautunno-mete-e-tendenze-secondo-expedia-2\/#Italians_Rediscover_the_Beautiful_Country\" >Italians Rediscover the Beautiful Country<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/viaggi-dautunno-mete-e-tendenze-secondo-expedia-2\/#Last_minute_searches\" >Last minute searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/viaggi-dautunno-mete-e-tendenze-secondo-expedia-2\/#Italy_Still_a_Favorite_Destination_for_International_Travelers\" >Italy Still a Favorite Destination for International Travelers<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Domestic_Tourism_Grows\"><\/span>Domestic Tourism Grows<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Travel in 2020 was undoubtedly driven by the growth of <strong>domestic tourism<\/strong>. Many Italians who previously chose foreign destinations for their trips have decided to stay within national borders this year due to the health emergency. Data from <strong>Expedia<\/strong> research once again demonstrate the increasing popularity of local tourism even for the autumn season, with more than half of the searches made on the company&#8217;s travel sites originating from a domestic audience.<\/p>\n<p>Italy, the <strong>fifth most visited country in the world<\/strong>, has undoubtedly suffered from the lack of international travelers during the <em>lockdown<\/em> period. The good news is that, alongside increased confidence in virus control by the government, the <strong>desire of international tourists to travel again<\/strong> is steadily increasing.<\/p>\n<p>But with the end of the summer holidays, what are the <strong>trends for the upcoming months<\/strong>, and what are the differences in destinations between national and international tourists? Expedia&#8217;s search data provides some initial useful indications for Italian accommodation facilities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Italians_Rediscover_the_Beautiful_Country\"><\/span><strong>Italians Rediscover the Beautiful Country<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Despite a decline in bookings in the first half of 2020 due to strict travel restrictions, travelers&#8217; searches on Expedia Group travel sites for the <strong>autumn period<\/strong> showed a significant increase, with an average growth of <strong>15%<\/strong> week over week. It is noteworthy that searches by Italians account for about <strong>65%<\/strong> of the total, and domestic searches have increased by <strong>20%<\/strong> week over week, confirming that Italy is the preferred destination for its citizens during this period of uncertainty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Last_minute_searches\"><\/span><strong>Last minute searches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Considering the search behaviors of Italian travelers, last minute searches are among the most popular. In July, Expedia Group observed a <strong>200%<\/strong> increase in hotel stay searches for August compared to June. The search volume peaked (with a <strong>170%<\/strong> increase) in the first week of August for stays that same month, compared to the first week of July, further demonstrating the prevalence of &#8220;Last Minute&#8221; searches and bookings.<\/p>\n<p>Among the top five destinations attracting Italian interest are <strong>Salento<\/strong> and generally <strong>Puglia<\/strong>, followed by <strong>Rimini<\/strong>, <strong>Calabria<\/strong>, <strong>Maremma<\/strong>, and <strong>Cilento<\/strong>, which are completely different from those chosen by international visitors. The seaside resorts of southern Italy undoubtedly attracted the majority of tourists: from the white sands of the hundreds of beaches along the Puglian coast, to the wild beauty of Calabria, and the majestic mountain area of Cilento, a UNESCO World Heritage site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Italy_Still_a_Favorite_Destination_for_International_Travelers\"><\/span><strong>Italy Still a Favorite Destination for International Travelers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The beauty of our country has motivated a good number (35% of the total) of international visitors to search for and plan their autumn vacations in Italy. German tourists (30%) are the most loyal, followed by English (about 20%), Swiss (almost 15%), Americans (10%), and French (10%).<\/p>\n<p>Regarding destinations, <strong>Lake Garda<\/strong> is the most preferred, followed by <strong>Rome<\/strong>, <strong>Venice<\/strong>, <strong>Lake Como<\/strong>, and <strong>Florence<\/strong>. International travelers are also attracted to the lakes of Northern Italy thanks to their proximity to the border. They are fascinated by Italian art cities, rich in history, characterized by picturesque corners and international scenery.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">Domestic tourism will be a trend even for autumn vacations: more than half of the searches made on Expedia travel sites come from Italian travelers.<\/div>\n<p> <a class=\"mh-excerpt-more\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/viaggi-dautunno-mete-e-tendenze-secondo-expedia-2\" title=\"Autumn Travel: Destinations and Trends According to Expedia\">[&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":212495,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120],"tags":[602],"class_list":["post-216483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-travelnews-en","tag-expedia-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/comments?post=216483"}],"version-history":[{"count":0,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media\/212495"}],"wp:attachment":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media?parent=216483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/categories?post=216483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/tags?post=216483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}