{"id":216179,"date":"2021-08-19T13:20:16","date_gmt":"2021-08-19T11:20:16","guid":{"rendered":"https:\/\/www.fulltravel.it\/trade\/in-italia-pochi-stranieri-la-bassa-stagione-ora-e-a-rischio-2"},"modified":"2021-08-19T13:20:16","modified_gmt":"2021-08-19T11:20:16","slug":"in-italia-pochi-stranieri-la-bassa-stagione-ora-e-a-rischio-2","status":"publish","type":"post","link":"https:\/\/www.fulltravel.it\/trade\/en\/in-italia-pochi-stranieri-la-bassa-stagione-ora-e-a-rischio-2","title":{"rendered":"Few Foreigners in Italy, the Low Season Now at Risk"},"content":{"rendered":"<p>The low influx of foreign tourists in the Bel Paese unfortunately reflects a well-known characteristic of post-pandemic tourism. So far, it has been perceived mainly as a concern by destinations that traditionally boast a high degree of internationalization, such as <strong>art cities or lake resorts<\/strong>. Today, however, the scarcity of the foreign market also weighs on other types of destinations, such as seaside resorts, considering that foreign tourists are the main actors of our low season.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab2d1c4053b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab2d1c4053b6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/in-italia-pochi-stranieri-la-bassa-stagione-ora-e-a-rischio-2\/#The_majority_of_foreigners_are_Germans\" >The majority of foreigners are Germans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/in-italia-pochi-stranieri-la-bassa-stagione-ora-e-a-rischio-2\/#Weekend_Searches\" >Weekend Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/in-italia-pochi-stranieri-la-bassa-stagione-ora-e-a-rischio-2\/#The_French_Love_Art_Cities\" >The French Love Art Cities<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_majority_of_foreigners_are_Germans\"><\/span>The majority of foreigners are Germans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most active market is certainly the German one, which accounts for 13% of total searches, while all other markets have a weight below 5%. <\/p>\n<p>The <strong>presence of Germans in Italy is typically concentrated in the northern part of the country<\/strong> and this trend is confirmed again this year: tourists are mainly looking for overnight stays in the Provinces of Verona (28%), Brescia (10%), and Trento (9%), specifically in municipalities overlooking Lake Garda. Germans are also interested in art cities, but the most desired destination is the Province of Venice (15%); followed by the Province of Siena (2%) and Florence (2%). There is little demand for seaside destinations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Weekend_Searches\"><\/span>Weekend Searches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Regarding arrival dates, <strong>searches by German tourists mainly refer to weekend stays<\/strong>. Considering trips with arrivals from August 16 to October 31, as much as 50% of searches are for weekends: 13% of searches are for the weekend of August 20-22, 12% for August 27-29, and 8% for the first weekend of September. However, it should be noted that Germans seem to be the only ones interested in visiting Italy during the low season: both Italians and the remaining foreign markets almost abruptly cease their searches after Ferragosto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_French_Love_Art_Cities\"><\/span>The French Love Art Cities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The French (our second most active foreign market) also have little intention of staying in Italy during the low season: of all the beds searched, 61% are for stays before August 31, while those for September and October account for 31% and 8%, respectively.<\/p>\n<p>The <strong>French have a more evenly distributed geographical presence across the territory, but their most desired destinations are definitely art cities<\/strong>: the top choices include destinations in the Province of Venice (11%), Florence (6%), Naples (5%), and Verona (5%). Additionally, destinations that are easily accessible for them, such as the Provinces of Genoa, Imperia, and northern Sardinia, are very popular.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">Data from searches in the booking engines of Italian accommodation facilities reveal that foreign tourists account for about one-third of the total (36%), while the majority of demand comes from the domestic market. And the low season is now at risk.<\/div>\n<p> <a class=\"mh-excerpt-more\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/in-italia-pochi-stranieri-la-bassa-stagione-ora-e-a-rischio-2\" title=\"Few Foreigners in Italy, the Low Season Now at Risk\">[&#8230;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":213697,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[246],"tags":[872],"class_list":["post-216179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinations","tag-spotlights"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/comments?post=216179"}],"version-history":[{"count":0,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media\/213697"}],"wp:attachment":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media?parent=216179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/categories?post=216179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/tags?post=216179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}