{"id":216103,"date":"2021-11-23T22:03:35","date_gmt":"2021-11-23T21:03:35","guid":{"rendered":"https:\/\/www.fulltravel.it\/trade\/blinkoo-the-tiktok-of-the-travel-sector-inspiring-travelers"},"modified":"2021-11-23T22:03:35","modified_gmt":"2021-11-23T21:03:35","slug":"blinkoo-the-tiktok-of-the-travel-sector-inspiring-travelers","status":"publish","type":"post","link":"https:\/\/www.fulltravel.it\/trade\/en\/blinkoo-the-tiktok-of-the-travel-sector-inspiring-travelers","title":{"rendered":"blinkoo, the TikTok of the travel sector inspiring travelers"},"content":{"rendered":"<p><b>The journey that leads a person to choose a destination and book a trip, the <\/b><b><i>travel customer journey<\/i><\/b><b>, can be very long, non-linear, fragmented, and chaotic. There is no coherent and organized way to get inspired about destinations and what they offer<\/b><span style=\"font-weight: 400;\">. On average, an online user navigates around 34 different sites and platforms searching for inspiration. The information found is partial and sometimes conflicting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b><i>blinkoo<\/i> is a <\/b>a new travel inspiration concept that goes beyond traditional tourism promotion standards. It is a synergy where the founders of the innovative startup, <\/span><b>blinkoo <\/b><span style=\"font-weight: 400;\">(<\/span><i><span style=\"font-weight: 400;\">it\u2019s written all lowercase<\/span><\/i><span style=\"font-weight: 400;\">), have believed from the very beginning: <\/span><b>short videos, professional influencers, authentic experience stories, and little-known places, to create a vertical service that guides you through all stages of travel organization<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b><i>blinkoo <\/i><\/b><b> is a sort of fusion between the short duration videos of <\/b><b><i>TikTok<\/i><\/b><b>, the entertainment of <\/b><b><i>Instagram <\/i><\/b><b> and <\/b><b><i>YouTube <\/i><\/b><b>, and, finally, the best information you can find on <\/b><b><i>Tripadvisor <\/i><\/b><b> or <\/b><b><i>TheFork<\/i><\/b><b>.\u00a0<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">blinkoo<\/span><\/i><span style=\"font-weight: 400;\"> is aimed at:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Travelers and enthusiasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional influencers and content creators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online and offline tourism sector operators<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Elements that make up the trip can be booked directly on the partner site selling the service, or included in a customized package provided by a partner agency of <\/span><i><span style=\"font-weight: 400;\">blinkoo <\/span><\/i><span style=\"font-weight: 400;\"> and built precisely based on user preferences and saved videos.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the world of travel, <\/span><b>video is the increasingly used tool to communicate and share experiences<\/b><span style=\"font-weight: 400;\">. Videos tell a story and convey emotion more genuinely and realistically than a photo or a review. They are more engaging and create an instant connection with viewers. They show the world as it is, and are harder to fake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos available on <\/span><i><span style=\"font-weight: 400;\">blinkoo <\/span><\/i><span style=\"font-weight: 400;\"> describe hotels and B&#038;Bs, restaurants and pastry shops, transports, museums, tips on unusual places, historic sites, parks, local dishes, history, and local culture worldwide.\u00a0<\/span><\/p>\n<p><b>blinkoo is an app that invites discovering new places to visit and experiences to live through thousands of short videos shared by influencers, professional content creators, passionate travelers, and users.\u00a0<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"blinkoo | Campagna di equity crowdfunding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Dg4WpQtSxY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>Influencers and content creators. <\/b><i><span style=\"font-weight: 400;\">blinkoo<\/span><\/i><span style=\"font-weight: 400;\"> is born and develops within an influencer, content creator, and online media ecosystem actively involved in the project, professionals whose online success relies on valuable content and the trust people place in them. They encourage others to follow their example, travel, and share their experiences. <\/span><i><span style=\"font-weight: 400;\">blinkoo<\/span><\/i><span style=\"font-weight: 400;\"> currently works with over 60 of Italy&#8217;s leading travel influencers and content creators, such as <\/span><i><span style=\"font-weight: 400;\">Marcello Ascani<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Human Safari<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Giovanni Arena<\/span><\/i><span style=\"font-weight: 400;\">, In <\/span><i><span style=\"font-weight: 400;\">Viaggio col Tubo.<\/span><\/i><\/p>\n<p><b>The potential audience reached by influencers and content creators on blinkoo on major social media platforms like Instagram, YouTube, and TikTok is several million followers.\u00a0<\/b><\/p>\n<figure id=\"attachment_213796\" aria-describedby=\"caption-attachment-213796\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-213796\" src=\"https:\/\/www.fulltravel.it\/trade\/wp-content\/uploads\/sites\/2\/2021\/11\/esplora-il-mondo-blinkoo.png\" alt=\"Explore the world with blinkoo\" width=\"1500\" height=\"892\" srcset=\"https:\/\/www.fulltravel.it\/trade\/wp-content\/uploads\/sites\/2\/2021\/11\/esplora-il-mondo-blinkoo.png 1500w, https:\/\/www.fulltravel.it\/trade\/wp-content\/uploads\/sites\/2\/2021\/11\/esplora-il-mondo-blinkoo-300x178.png 300w, https:\/\/www.fulltravel.it\/trade\/wp-content\/uploads\/sites\/2\/2021\/11\/esplora-il-mondo-blinkoo-1024x609.png 1024w, https:\/\/www.fulltravel.it\/trade\/wp-content\/uploads\/sites\/2\/2021\/11\/esplora-il-mondo-blinkoo-768x457.png 768w, https:\/\/www.fulltravel.it\/trade\/wp-content\/uploads\/sites\/2\/2021\/11\/esplora-il-mondo-blinkoo-60x36.png 60w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-213796\" class=\"wp-caption-text\">Explore the world with blinkoo<\/figcaption><\/figure>\n<p><b>Why choose blinkoo in summary\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> The idea of sharing real experiences through videos stems from the desire to solve some problems related to online travel planning and booking: there is no coherent and practical way to get inspired about destinations and organize trips.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> The travel customer journey is incredibly long, non-linear, and chaotic<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Users visit an average of 34 different sources to find the information they seek<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Online shared information is often biased and contradictory<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Difficult to establish the authenticity, authority, and reliability of information<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> On large review sites, users cannot identify who is sharing their experience, whether real, in what context, and with what mood<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is very easy for platforms and users themselves to falsify reviews and alter posted photos to make something appear much more beautiful than it really is<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> It is the only platform that combines thousands of travel-themed videos with high categorization<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Over 60 influencers and content creators collaborate exclusively with <\/span><i><span style=\"font-weight: 400;\">blinkoo <\/span><\/i><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p><b>Where to download blinkoo<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Google Play<\/span><\/i><span style=\"font-weight: 400;\">:<\/span> <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.crushtravel.experientia\"><span style=\"font-weight: 400;\">https:\/\/play.google.com\/store\/apps\/details?id=com.crushtravel.experientia<\/span><\/a><i><span style=\"font-weight: 400;\">App Store<\/span><\/i><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/apps.apple.com\/it\/app\/blinkoo\/id1561370100\"><span style=\"font-weight: 400;\">https:\/\/apps.apple.com\/it\/app\/blinkoo\/id1561370100<\/span><\/a><\/p>\n<p><b>About Blinkoo\u00a0<\/b><\/p>\n<p><em><span style=\"font-weight: 400;\">Founded in 2019 by Smeraldo Meminaj,<\/span><b>blinkoo<\/b><span style=\"font-weight: 400;\"> (formerly <\/span><span style=\"font-weight: 400;\">Crush Travel<\/span><span style=\"font-weight: 400;\">) is an innovative startup involving a team of professionals, mentors, and investors. After an initial phase of study, the creation of a prototype begins, necessary to validate some hypotheses and assumptions related to the product and the market it enters. The data and feedback collected determine the start of the development of a more structured MVP, released in July 2020. Concurrently with the MVP, a back-office system is also developed\u2014an infrastructure that allows <\/span><b>blinkoo<\/b><span style=\"font-weight: 400;\"> to manage all uploaded content on the platform and to better organize all related analysis and review processes. Early 2021 marks an important moment for the project&#8217;s development. A new vision connected to a completely renewed brand prepares the ground for the release of iPhone and Android apps, available in beta in stores from September. Over two years, the dedicated team has grown to 25 people working on the app&#8217;s development and promotion.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">blinkoo is an app and much more. It originates from the desire to simplify the decision-making process that people undertake online to organize a trip or discover new experiences to live and activities to do, nearby or halfway across the world.<\/div>\n<p> <a class=\"mh-excerpt-more\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/blinkoo-the-tiktok-of-the-travel-sector-inspiring-travelers\" title=\"blinkoo, the TikTok of the travel sector inspiring travelers\">[&#8230;]<\/a><\/p>\n","protected":false},"author":3,"featured_media":213797,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[258],"tags":[1232],"class_list":["post-216103","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-travel-en","tag-blinkoo-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/comments?post=216103"}],"version-history":[{"count":0,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/216103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media\/213797"}],"wp:attachment":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media?parent=216103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/categories?post=216103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/tags?post=216103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}