{"id":215838,"date":"2023-01-12T18:13:26","date_gmt":"2023-01-12T17:13:26","guid":{"rendered":"https:\/\/www.fulltravel.it\/trade\/tripadvisor-relies-on-wanderlab-for-the-new-era-of-content"},"modified":"2023-01-12T18:13:26","modified_gmt":"2023-01-12T17:13:26","slug":"tripadvisor-relies-on-wanderlab-for-the-new-era-of-content","status":"publish","type":"post","link":"https:\/\/www.fulltravel.it\/trade\/en\/tripadvisor-relies-on-wanderlab-for-the-new-era-of-content","title":{"rendered":"TripAdvisor relies on Wanderlab for the new era of content"},"content":{"rendered":"<p><span>The launch of <strong>Wanderlab<\/strong> is the realization of an idea initiated before the pandemic to provide travel and non-travel brands with more than just boxes and advertising banners on Tripadvisor.\u00a0<\/span><\/p>\n<p><span>Drawing on proprietary data, inspiring creativity, and focusing on cutting-edge marketing solutions, Wanderlab builds on Tripadvisor\u2019s existing multimedia offerings, providing bold and compelling ways for brands to reach a highly engaged and high-spending travel audience both inside and outside its platform.<\/span><\/p>\n<p><span>&#8220;<em>The wealth of traveler information on TripAdvisor is at the heart of Wanderlab<\/em>&#8220;, said\u00a0<\/span><span class=\"xn-person\"><span>Christine Maguire<\/span><\/span><span>\u00a0, Vice President and General Manager, Media at Tripadvisor.\u00a0&#8220;<em>No one knows experience seekers in the world like us. We see an opportunity to create a more efficient media marketplace where we connect the right advertisers with the right consumers through stimulating and relevant creativity, fueled by global insights<\/em>&#8220;.<\/span><\/p>\n<p><span>Wanderlab will operate as an independent studio but will benefit from Tripadvisor\u2019s abundant proprietary data, company resources, and talent.\u00a0Creative will encompass a wide range of media, including sponsored brands and editorial content on the Tripadvisor platform, influencer and social-first activations, interactive videos, voice experiences, and much more.<\/span><\/p>\n<p><span>Based in SoHo, New York, Wanderlab will leverage the expertise of a global team of strategists, creatives, designers, and content specialists.\u00a0The studio will operate under the guidance of\u00a0<\/span><span class=\"xn-person\"><span>Christine Maguire<\/span><\/span><span>\u00a0, Vice President and General Manager of Tripadvisor Media.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab33cf4026c6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab33cf4026c6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/tripadvisor-relies-on-wanderlab-for-the-new-era-of-content\/#Inaugural_Client_of_the_San_Diego_Tourism_Authority\" >Inaugural Client of the San Diego Tourism Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/tripadvisor-relies-on-wanderlab-for-the-new-era-of-content\/#The_Director\" >The Director<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Inaugural_Client_of_the_San_Diego_Tourism_Authority\"><\/span><b><span>Inaugural Client of the San Diego Tourism Authority<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>The studio&#8217;s official launch is marked by the announcement of a\u00a0\u00a0partnership commitment\u00a0<\/span><span class=\"xn-money\"><span>$1.5 million<\/span><\/span><span>\u00a0\u00a0with the San Diego Tourism Authority, focused on highlighting the city&#8217;s optimism and positivity through a series of customized online content and real-world activations, including interactive street murals scheduled to be produced in markets around\u00a0<\/span><span class=\"xn-location\"><span>the United States<\/span><\/span><span>.<\/span><\/p>\n<p><span>&#8220;<em>We look forward to working with a leading partner, Tripadvisor, on an innovative, one-of-a-kind program that uses data and insights to present unique and unexpected creativity to the right consumer, in the right markets, at the right time<\/em>&#8220;, said\u00a0<\/span><span class=\"xn-person\"><span>Kerri Kapich<\/span><\/span><span>\u00a0, Chief Operating Officer at the San Diego Tourism Authority.<\/span><\/p>\n<p><span>&#8220;<em>Our launch partnership with the San Diego Tourism Authority is a wonderful example of how combining world-class creative insights with real-world influence can elevate a campaign to something truly inspiring and effective<\/em>&#8220;, added Maguire.\u00a0&#8220;<em>Brands are increasingly looking for new ways to tell their stories. We believe our innovation-focused approach, combined with the power of the Tripadvisor platform, is highly attractive to advertisers across the industry<\/em>&#8220;.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Director\"><\/span><b><span>The Director<\/span><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>The official launch of Wanderlab also unveils the studio&#8217;s first creative outing titled &#8220;Lost &amp; Found&#8221;, a short documentary exploring travel through the eyes of Generation Z. Produced by Emmy Award-winning director,\u00a0<\/span><span class=\"xn-person\"><span>Andrew Stephan<\/span><\/span><span>\u00a0, the documentary follows a group of young travelers, exploring what makes travel meaningful for their generation and how they hope to explore the world in the future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">Tripadvisor revisits content with Wanderlab, a new internal creative and content studio.<\/div>\n<p> <a class=\"mh-excerpt-more\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/tripadvisor-relies-on-wanderlab-for-the-new-era-of-content\" title=\"TripAdvisor relies on Wanderlab for the new era of content\">[&#8230;]<\/a><\/p>\n","protected":false},"author":20,"featured_media":214155,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[258],"tags":[992],"class_list":["post-215838","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-travel-en","tag-tripadvisor-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/215838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/comments?post=215838"}],"version-history":[{"count":0,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/215838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media\/214155"}],"wp:attachment":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media?parent=215838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/categories?post=215838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/tags?post=215838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}