{"id":215804,"date":"2023-09-06T06:55:18","date_gmt":"2023-09-06T04:55:18","guid":{"rendered":"https:\/\/www.fulltravel.it\/trade\/the-power-of-communities-the-new-trend-in-the-travel-sector"},"modified":"2023-09-06T06:55:18","modified_gmt":"2023-09-06T04:55:18","slug":"the-power-of-communities-the-new-trend-in-the-travel-sector","status":"publish","type":"post","link":"https:\/\/www.fulltravel.it\/trade\/en\/the-power-of-communities-the-new-trend-in-the-travel-sector","title":{"rendered":"The Power of Communities: The New Trend in the Travel Sector"},"content":{"rendered":"

The travel industry,<\/strong> which has definitively left behind the dark period of Covid, is a world full of constant activity. Among the trends that are shaping this period is undoubtedly the focus on sharing and seeking advice from online communities.<\/strong><\/p>\n

The new trends in the travel sector are investing both in organized group trips <\/a>– a product type that, at this moment, has a particularly solid target among singles over 35 – and those for couples and families, which emphasize the use of tools that have been a cornerstone of online communication for years.<\/p>\n

For example? The storytelling,<\/strong> which should focus on authenticity and is experiencing a new phase of success thanks to influencer marketing, and customization. These are two key aspects that have allowed, over the past year, online travel bookings to grow at a rate exceeding 120%.<\/p>\n

\n

Sommario<\/p>\n