{"id":214738,"date":"2020-12-04T20:43:06","date_gmt":"2020-12-04T19:43:06","guid":{"rendered":"https:\/\/www.fulltravel.it\/trade\/dpcm-natale-salva-la-stagione-sciistica-e-gli-hotel-di-montagna\/212453\/"},"modified":"2026-04-02T12:45:05","modified_gmt":"2026-04-02T10:45:05","slug":"christmas-dpcm-saves-the-ski-season-and-mountain-hotels","status":"publish","type":"post","link":"https:\/\/www.fulltravel.it\/trade\/en\/christmas-dpcm-saves-the-ski-season-and-mountain-hotels","title":{"rendered":"Christmas Decree: saves the ski season and mountain hotels"},"content":{"rendered":"<p>With the <a href=\"https:\/\/www.fulltravel.it\/cosa-fare-a-natale-i-viaggi-con-le-regole-anticovid\/212314\">new measures coming in for the Christmas holidays<\/a> the government is in fact (for the moment) saving the ski season and the hospitality businesses in the mountains.<\/p>\n<p>This is the opinion of tourism expert <strong>Franco Grasso<\/strong> who\u2014always opposed to the defeatist proclamations from the world of tourism in recent months\u2014looks at the facts as his experience dictates. A provocation? Actually, no.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab373d4358b6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab373d4358b6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/christmas-dpcm-saves-the-ski-season-and-mountain-hotels\/#March_tourism\" >March tourism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/christmas-dpcm-saves-the-ski-season-and-mountain-hotels\/#Who_is_Franco_Grasso\" >Who is Franco Grasso<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"March_tourism\"><\/span>March tourism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Already in March, in the midst of lockdown, with the tourism sector practically brought to its knees, he predicted a recovery starting from July, with an excellent August for seaside and mountain destinations, and a decent September.\u00a0Predictions that have not been disproved. Not even those concerning tourism in art cities, which struggled more but still had \u201csome business.\u201d Not even those relating to a difficult June and a season that essentially extended into a surprising September.<\/p>\n<p>\u201c<em>What we are facing now<\/em> \u2013 explains Grasso \u2013 <em>is not a catastrophic scenario. Unfortunately, Christmas and New Year&#8217;s won&#8217;t be as we expected, that&#8217;s true, but the traditional ski season actually starts from late January, mid-February. Therefore, mountain hotels will have time to recover what they lose during the holidays. Above all, the arrival of one or more vaccines should be encouraging, and it&#8217;s no coincidence that as soon as the first news came from big pharmaceutical companies, international bookings gained momentum again. I don&#8217;t want to comment on decisions regarding travel, family reunions, gatherings, or restrictions in general<\/em> \u2013 continues Professor Grasso \u2013 <em>because it&#8217;s not up to me to determine whether it&#8217;s a good decision. <\/em><\/p>\n<p><em>On a human level, it saddens me to think that so many families won\u2019t be able to embrace each other during these holidays. But professionally, I think I can say with unequivocal certainty that we are moving toward the end of this nightmare that has held us hostage for 10 months now. The light I see at the end of the tunnel comes from some concrete facts: the summer went well and I challenge anyone to say otherwise, because when everything reopened, everyone wanted to travel, to go on holiday (even those who had never stayed away from home before); the real winter tourism, the kind that involves the masses and fuels the economy, will get going long after the restrictions end (sad, aberrant but, alas, necessary); and the help of science. Again, it\u2019s not for me to say whether treatments or vaccines are effective (but I have no reason to doubt them). <\/em><\/p>\n<p><em>What matters is that people now feel much more reassured from a health perspective, and this allows them to start planning their lives again, including travel\u2014which is a primary need, let\u2019s remember, not an accessory\u2014for every human being. Above all, news regarding vaccines and\/or effective treatments against this damned virus will help revive the market that has suffered most in this incredibly peculiar 2020: that of art cities.<\/em><br \/>\n<em>To this\u2014concludes the expert\u2014we can add the great capacity for reaction and adaptation that the tourism market possesses. That&#8217;s why I&#8217;m certain that come February, the mountains will be a major draw again, that from spring we&#8217;ll see foreign tourists return to our cities, and that in summer, all Italians and more will be by the seaside or atop a mountain, shaking off the negative feelings that this experience will inevitably have left us with<\/em>.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_is_Franco_Grasso\"><\/span>Who is Franco Grasso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Professor <strong>Franco Grasso<\/strong> is the author of three books on <em>Revenue Management<\/em>, the economic discipline focused on the dynamic pricing of hotel rooms and services in the tourism sector (though it can be applied to any industry). He is a popularizer\/trainer of the subject, but also covers broader topics related to tourism\u2014a world he knows deeply and in every detail. He has written hundreds of articles for specialized magazines, trained thousands of professionals in the sector, and taught at the most prestigious Italian universities (before opening his own school). He is not a politician, nor is he tied to any \u201cbrand\u201d from the institutional world. He is a technician. He is an independent person who could share his opinions and advice, especially on the events of the past year\u2014namely, the correlation between the pandemic and the effects on the tourism sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">Franco Grasso, tourism expert, states that with the new measures coming for the Christmas holidays, the Government is in fact (for the moment) saving the ski season and the hospitality businesses in the mountains. Here\u2019s why.<\/div>\n<p> <a class=\"mh-excerpt-more\" href=\"https:\/\/www.fulltravel.it\/trade\/en\/christmas-dpcm-saves-the-ski-season-and-mountain-hotels\" title=\"Christmas Decree: saves the ski season and mountain hotels\">[&#8230;]<\/a><\/p>\n","protected":false},"author":3,"featured_media":212451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120],"tags":[],"class_list":["post-214738","post","type-post","status-publish","format-standard","has-post-thumbnail","category-travelnews-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/214738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/comments?post=214738"}],"version-history":[{"count":3,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/214738\/revisions"}],"predecessor-version":[{"id":214741,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/posts\/214738\/revisions\/214741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media\/212451"}],"wp:attachment":[{"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/media?parent=214738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/categories?post=214738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fulltravel.it\/trade\/wp-json\/wp\/v2\/tags?post=214738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}