In Spain Virtual VR-Spain-2020 100% virtual workshops, training is at the center of the programming. Three days dedicated to the new challenges of Tourism in a panel of experts in the tourism and first-level marketing fields. The Auditorium of Spain Virtuale is ready to welcome the first day dedicated to tourism in safety. Isabel Garaña Director of the Spanish Tourism Board Milan e María Cruz Cádiz Gómez Technical director of the Instituto para la Calidad Turística Española (ICTE) will expose the measures put in place by the tourism industry and how the new safety protocols have been developed and Lucia Montalbano FTourism & marketing will delve deeper into their application in businesses.
Carmen Sanchez responsible for Ibiza Tourism Board will show us the beauties of the Mediterranean. In the Roundtable on marketing and commercialization we will shed light on the 10 keys to selling the Spain in the current context. Anne Bruno, Director of FullTravel.it, journalist and Digital Travel & Food Specialist it will provide us with ideas, understanding how to implement and what the best channels and tools are to promote our offer through a digital strategy in the agency useful for attracting potential customers.
Social channels cannot be missing from this digital strategy: @unbearable (Gianluigi Tiddia) will talk about how to use social media to broaden your potential customer base, inspire them and seduce them into becoming followers. Instead for Edoardo Colombo, author of “Turismo Mega Trend” tourism is already 4.0. The adoption of technologies by tourism operators in the relationship with the customer before, during and after the trip is and will be increasingly necessary, but what are the tools?
After a morning full of content, in the evening there will be the turn of travel experiences: Giovanna Ficarazzi Italian Market Manager of Civitatis will show the 25 must-do experiences for those looking for one Spain less standardized. The travel experience begins with accommodation, Elias Albini of Paradores tells the experience of sleeping in a castle, a monastery, a fortress, in an elegant stately palace or simply in an unconventional place. After an intense day of work Michel Magoni Sommelier of Antica foundria di Rome proposes a journey through Spanish wines, it will be the First Gastronomic Masterclass of Spain Virtual. Finally it chef Mateus Ávila Lobo Coelho of La Albufera of Milan will reveal the secrets of Paella to learn to prepare it like an authentic Spaniard.
The Auditorium of Spain Virtuale will inaugurate another two days of online training with the question Where will the Italian tourism market go in 2021?, to answer Remo Evangelista Director of weekly TTG. To shed more light on what the post-covid 19 tourist will be like and what the travel trends and styles are Giulia Eremita, professor at the University of Cagliari and the economic journalist Domenico Palladino will take part in the morning of presentations. The Instagrammer Orazio Spoto Sustainability, conscious tourism and the phenomenon of digital nomads will be the themes that Covid-19 has made become real trends in tourism by Giuseppe Nerilli (Expert in sustainable tourism ), Angelo Pittro (Lonely Planet Italy Director), Nuria Lorenzo Gutiérrez (Tenerife tourism) and Leire Bilbao (Visit Benidorm). The year 2021 will be very special in Santiago's walk and for those who will undertake it and therefore Jorge Rubio Director of the Spanish Tourist Board of Rome and Carmen Pita from Turgalicia they will show us how to organize it.
The evening will be the time to learn Marketing and marketing on a practical level: how to sell tourism to Millennials and Generation Z, Content Marketing for travel agencies and how to find new customers for the travel agency. These presentations will be conducted by the experts Roberto Gentile, Silvia Badriotto and Mary Curatola. On the last day of training Barcelona, Madrid, Rome e Milan will talk to each other to find out how city and cultural tourism will face 2021 through the strategies developed by each (invited guests: Mateo Asensio-tourism Barcelona, Hector Coronel- tourism Madrid, Carlo Cafarotti - tourism Rome Capitale and Luca Martinazzoli – tourism Municipality of Milan). We will talk about wine tourism in Spain together with Stefano Tulli of WineDering and the Sites Unesco in Italy and in Spain with Angel Rosado (Director of the Grupo de Ciudades Patrimonio de la Humanidad de España).
In the latest Roundtable on Marketing and Commercialization of Spain Virtually, agencies will learn how to use Facebook as an effective tool to expand their circle of potential customers thanks to expert advice from Armando Travaglini. The IT expert Daniele Simonetti he will tell us about the new tools on Google and SEO strategies for agencies.
In closing there will be topics to delight all those present and dream: Tapas pintxos Masterclass with chef Mateus Ávila Lobo Coelho. The secrets of Gin Tonic will be revealed by Alice straw from La Albufera's Milan and we will take a slow trip to Spain with Miruna A.Carlin of Vias Verdes.
Complete program of conferences
Link and virtual event register: https://www.vr-spagna-20.com/
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