There is a desire to Exhibitions in presence. And this second half of 2021 has all the conditions for a restart in this sense. The Rimini international tourism fair, TTG Travel Experience, presents itself with all the requirements of a great success.
Big names and indicators all on the rise for the IEG event at the Rimini Fair from 13th to 15th October, at the same time as SIA Hospitality Design and SUN Beach&Outdoor Style. For tour operators and hotels there are three key words: health safety, open spaces, tailor-made experience. The sea is the most loved tourist product.
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TTG Travel Experience from 13 to 15 October in Rimini
From the 13 15 October close to the business of all operators in the sector at the Rimini Fair thanks to an edition that promises to be excellent and which to date has signed a + 39 % on memberships compared to the previous year.
TTG, at the same time as SIA Hospitality Design and SUN Beach&Outdoor Style represents the largest tourism market place in Italy. Overall for the 2021 edition they will be 12 pavilions occupied, with top-level participations confirmed and an extraordinary overview of product and services. Just a few names among the companies who will participate in the 58th TTG Travel Experience. For Tourism authorities: Slovenia, Morocco, Qatar, Greece e Croatia; for accommodation facilities: Bluserena, TH Resorts, Human Company, Blu Hotels, Falkensteiner Hotels & Residences, Zacchera Service, Gruppo UNA, Barceló Hotel Group, Best Western Italia; and again in the area of tour operators and networks: Nicolaus Tour / Valtur, Futura holidays, Gattinoni Travel Network, KEL 12 Tour Operator, Uvet American Express.
In the pavilion Contract, the 70th SIA Hospitality Design has already registered confirmations of the caliber of Colombini Group and Pollini; among others, those of Per Dormire and Permaflex nel emerge supplies; while in the cluster of technologies and services Allegrini, 5 Stelle, Indel B and Stark have already joined. Important memberships also for the 39th SUN Beach&Outdoor Style. Among others, for the area SUN Sea: Ramberti, Tessitura Fabbri, Tessitura Selva, Ombrellificio Magnani, PFG, Tecnopress, Migani Industrie, 12 Living; For SUN Camping: Bio Habitat, Pircher, Pacchiani, Holz.
For tour operators and hotels, who are looking with confidence to the green pass and the recovery of flights international markets to rebalance market flows, there are three key words that redesign the tourism product of summer 2021: health safety, open spaces, to be experienced and cycled through, experiences tailor made, which confirm the trends of Vision TTG presented last year for 2021.
What do the operators who will participate think?
«Federalberghi Sorrento Peninsula – he states Gino Acampora, president of Acampora Travel – has entered into an agreement with Federico II University and private operators to react with medical personnel to any critical situations on holiday. But we are still suffering from the lack of the European green pass and both the Americans and the British are for now moving their bookings to autumn or 2022. The offer of events, even small ones, will be fundamental for the destinations of Southern Italy to extend the season».
«At this moment – he explains Sergio Testi, general manager of Gattinoni Travel Network – the Italian destination is worth more than 50% of our turnover, with the sea representing 95% of bookings. To follow Greece e Spain which weigh 25% and, finally, the remaining 25% divided into Egypt, Maldives e USA which shows some signs of recovery. In this context, consumers change habits and the offer changes accordingly: fun is no longer in first place, displaced by the search for experiences in nature and in the well-being. The signing of insurance policies is becoming more and more frequent, which do not necessarily cover cancellations, but rather a possible early return».
«After a year of pandemic – is the summary of Roberto Pagliara, president of the Nicolaus Group -, the importance of tourist intermediation has grown to guarantee assistance, professionalism and safety to the traveller. Those who have been able to work on the brand today find themselves at an advantage with their audience, whatever the channel through which the booking is concluded. For example, we worked on flexible bookings, which allowed you to review your booking up to 21 days before the departure date and a modular type of insurance, on different levels of guarantee, which today is the choice of 85% of our customers».
«There is a need for human contact – he explains Sara Digiesi, Chief Marketing Officer of BWH Hotel Group Italia – in the booking phase. Customers expect a human voice to provide guidance and reassurance. Then during the holiday the digital service prevails. While for holiday experiences, cycle tourism is establishing itself as an engaging activity, now combined with comfort services and accommodation, food and wine stops, especially in Veneto, but also in the Langhe».
In defining the tourist offer, digital technology plays a key role, as he explains Angelo Guaragni, administrator of Zucchetti Hospitality: «Alongside our CRS applications, we have added revenue management applications for the optimization of room rates and advanced digital marketing tools, as well as solutions for managing entrances to the facility using digital keys on your smartphone. Furthermore, we have launched an analysis system, ZDatalake, capable of aggregating all the data relating to booking intentions that pass through the Zucchetti platforms, used by over 15.000 hotels, to provide our customers with updated information on tourist flow trends: main destinations, length of stay, spending budget, to help them decide how to best set up their offering strategy».
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