Summer 2021: Italy is the fifth country in the world most searched for by travellers

Italy is at the gates of the summer season, or rather, of what will be the second summer season under the banner of Covid: unlike last year, new tools have been introduced to encourage travel and to take a safe holiday, but there There is still a lot of uncertainty about what this summer's flows will be, the desired destinations and the most active markets.
Searches for tourists in Italian accommodation facilities
Searches for tourists in Italian accommodation facilities

What we can read from the data is that the desire to travel is great and that theItaly is among them destinations most coveted: with 7,4 million searches for flights planes, theItaly is the fifth country in the world most searched for by travellers (preceded by United States, Spain, Russia e Brazil) with a strong growth trend in recent weeks. During the month of April, in fact, searches increased at an average daily rate of 2,4%: compared to the month of March, travellers' interest in the Bel Paese increased by 29,5% and the trend remains positive even in first weeks of May.

It must be said that the majority of users (56%) are searching flights starting in the short term, i.e. by the end of May, but after more than four months of stagnation this recovery of flows is certainly important.

Last minute bookings

Travelers are stalling, getting informed and waiting until the last moment before booking: according to data on searches done directly on booking engine of accommodation facilities, tourists are planning an overnight stay in Italy in the summer, at an average daily rate of 2,7%. Contrary to what was feared, it is not only Italians who want to visit Italy: 80,7% of users are foreigners, mainly coming from French (8,7%), Germany (8,4%), Switzerland (7,7%), United States (7,5%), Belgium e Netherlands (5,9%).

Search for overnight stays: trends

Searches for overnight stays are especially for the months of July (36,3% of the total) and June (28,8%) but a lot changes depending on the nationality of origin: Italians have a booking window still low and they search mainly (39,4%) for the month of June, while in August the share of searches drops to 28,3%. For the French, the best months are August (36,3%) and July (35,6%), as well as for Belgian and Dutch tourists. Germans and Americans are the only ones who are interested in the month of September.

Searches for tourists in Italian accommodation facilities
Searches for tourists in Italian accommodation facilities

Relatively high average search duration

According to the data, the average permanence of searches is relatively high: 20,7% of tourists are looking for accommodation for at least 10 nights, while 17,5% of the total are looking for accommodation for at least 14 nights. The average length of stay changes depending on the period and increases in the central summer months: while in June the average stay of searches is 3,9 days, in July it rises to 6,6 and in August to 7,2. If in the month of June 44,8% of searches are for stays of 1-3 nights, searches for July are mainly (29,3%) for stays of 10-12 nights; while for August 32,6% of searches are for 10-12 night stays.

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