Kalanit Goren Perry heads the Israel National Tourism Office

Changing of the guard at the head of the Israeli National Tourism Office in Italy. Kalanit Goren Perry is the new director.
Kalanit Goren Perry, director of the Israeli National Tourism Office in Italy
Kalanit Goren Perry, director of the Israeli National Tourism Office in Italy

At the top of theIsraeli National Tourist Office the new director arrives in Italy. It's about Kalanit Goren Perry, coming from Galilee.

After finishing his military service, Kalanit she decided to start traveling for a long period to follow a passion, that of travel, which subsequently led her to engage with great originality within the Ministry of Tourism of Israel.

After completing his studies he worked for a certain period within the Society for the Protection of Nature (SPNI) focusing on specific marketing projects, then arriving at the Ministry of Tourism in Israel through attendance at the famous Cadet course which was followed by commitment to the Europe desk and the specific desk for the development of outdoor tourism, thus managing to combine specific marketing skills with an interest in culture and a passion for nature, also planning and implementing the organization of international sporting events mainly linked to adventure tourism.

Nature, desert, Eilat, negev

These are the key words in the promotional work carried out by Kalanit in collaboration with Israeli DMCs and International Tour Operators and, naturally, with the local network, in order to communicate some of the most original and interesting aspects of the destination, sometimes unknown to the general public.

“By collecting the legacy of the extraordinary work done up to this moment, it is my great desire to intensify communication, both traditional and social and digital, through the use of increasingly sophisticated communication means whose expertise we have learned in recent months. My goal is to grow all sectors of tourism towards Israel, from the more traditional religious tourism to leisure, adventure and sports tourism, promoting the different brands, entering the hearts of Italian tourists eager to return to our splendid Israel” Kalanit said.

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