Expedia starts again from travelers and focuses on mobile

Expedia, leader in the online travel sector, has revamped its look, focusing on a new global positioning, focused on travellers' needs.
Expedia
Expedia

Expedia has decided to restart by focusing predominantly on the needs of the traveler. For this reason, the new graphics were launched which take into account the needs dictated by the post-pandemic period.

At the heart of this renewal is a new experience of using the Expedia platform that involves the mobile app and more than 70 websites around the world. The new home screen shows a simple and clear design, with features that allow travelers to build their own trip in every aspect, based on their needs and interests, easily combining the different parts that compose it. In addition to allowing the purchase of flights, accommodation, car rentals and activities on one platform, Expedia will present a series of updates aligned with its vision of a brand that presents itself as the best possible travel companion.

New itinerary experience

A new experience in designing itineraries will allow bookers to view all the details of a trip in one place, using the mobile app or website. This approach saves time and makes organization easier for those who appreciate the advantage of being able to book all the components of a trip on a single platform.

From the Expedia app travelers will have the opportunity to restart from where they left off to organize their trip. A special function replays the most recent searches and bookings to help users complete their itinerary.

Expedia will also launch a new offer for the packages it will provide “products already combined” (flight + accommodation + activity) with a final price already calculated. In this way the customer will no longer have to search through thousands of options, but will still be able to personalize the trip by adding or removing various elements.

Assistance at every stage

A new path also in the evolution ofExpedia's insurance offering, which will continue in the coming months with the aim of providing a service at the highest levels. Over the course of the year, Expedia will simplify its insurance offering in several ways. The policies will be translated into easy-to-understand language. The company will optimize the procedures for submitting compensation requests, indicating more clearly the documentation to be provided, the progress of the procedures and what the next steps are after sending a request. This also leads to improved coverage, adding new features and immediate benefits by tracking travel events to determine eligibility of claims.

Expedia will also continue to invest in its platform virtual assistance. Thanks to the “one-click cancellation” function, travelers will be able to cancel an entire trip or ask the virtual assistant questions about their itinerary. For example, they will be able to receive information on the sanitary measures adopted by a particular hotel, so as to quickly find a solution without waiting times.

To help travelers learn more about their destination, users will now be able to see what the most popular activities nearby to them directly on the page of the facility where they are staying. Activities can also be purchased after booking and during your stay. This will help travelers easily locate things to do to make the most of their trip. 

Enjoy every trip to the fullest

Expedia has simplified its loyalty program Expedia Rewards which will be integrated into all accounts upon signup. This will allow 25 million travelers who were not participating in the program to start earning points on their trips the next time they log in. Expedia will introduce new Expedia Rewards benefits throughout the year, making it easier for travelers to understand how to earn points, and will expand its loyalty program offerings.

To try to help travelers find the perfect flight and fare for their trip and offer an experience that truly meets their needs, Expedia recently launched a new procedure for purchasing flights, with a clearer view of the options available, which allows customers to make more informed choices. Whether it is information on the hand luggage or seat reservation, this is extremely important information for travelers and is a great example of how Expedia can help customers build the best flight experience possible.

Expedia also introduced, before anyone else in the industry, the possibility to book accommodation based on services. In the past, many amenities, such as parking or free breakfast, were integrated into the room rate. This made it difficult for the traveler to compare the different offers to understand what he was actually purchasing at the time of booking. Travelers can now purchase with greater peace of mind on Expedia, because they will find the price differences for individual services explicitly and clearly indicated and will no longer have to guess to understand what is included and what is not in the rate they see.

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