BTM 2024 (fair of the Levant of Bari from 27 to 29 February) this year will take place in an exhibition space doubled compared to previous years, occupying a total area of 12.000 square metres. The event confirms itself as a point of reference for operators in the sector, offering a rich program of conferences, seminars and workshops.
Contents
BTM PLAY – A New Adaptive Code
The theme chosen for the tenth edition of BTM Italia is "BTM PLAY - a new adaptive code". This choice reflects the invitation to a new era in tourism in which industry players are called upon to interpret, cooperate and act to adapt to ongoing changes. The goal is to transform even small obstacles into new creative opportunities. This new adaptive code will become a legacy for future generations, providing new tools and approaches for the tourism industry.
7 Thematic Areas
BTM Italia 2024 will be divided into seven main thematic areas, each dedicated to specific aspects of tourism:
1. B2B Business Meeting
This area will be dedicated to meetings between operators in the sector, offering the opportunity to create new partnerships and develop synergies. Participants will be able to meet to discuss marketing strategies, promotion and distribution of tourism products.
2. Incoming Workshop
The workshop dedicated to incoming will focus on hospitality and welcoming visitors. Tour operators will have the opportunity to present their travel offers and tourist attractions, in order to attract new visitors Puglia.
3. B2C Travel Trade – Outgoing
The area dedicated to B2C Travel Trade is aimed at travellers, offering them information and proposals for organizing their holiday. Participants will be able to discover the destinations more interesting, special offers and unique experiences that the Puglia has to offer.
4. BTM Gusto – Food and Wine Tourism
Food and wine tourism is one of the main attractions of the region Puglia. In this area, visitors will have the opportunity to discover typical local products, taste fine wines and participate in culinary workshops to learn the recipes traditional.
5. BTM SAY YES – Destination Wedding
La Puglia is an increasingly popular destination for destination weddings. In this area, future spouses will be able to meet wedding planners, photographers and service providers to organize their dream wedding Puglia.
6. BTM SPORTnACTION – Sports and Experiential Tourism
For lovers of sports and adventurous experiences, this area will offer opportunities to practice sports such as surfing, trekking and cycling. Participants will discover the outdoor activities and adventures that Puglia has to offer.
7. BTM Start Innovation – Innovation, Digitalization and Startups
The BTM Start Innovation area will be dedicated to innovation in the tourism sector, providing a showcase for startups and new technologies that are transforming the industry. Participants will be able to discover the latest trends and innovative solutions to improve the traveler experience.
BTM Italia 2024 promises to be an event of great importance for the tourism industry. With double the exhibition space, a rich program of events and a stimulating theme, the event will offer numerous food for thought and networking opportunities for operators in the sector. There Puglia, with its natural beauty, culture and cuisine, will be the center of attention, offering visitors unique and unforgettable experiences. Don't miss the opportunity to participate in BTM Italia 2024 and discover everything that the Puglia has to offer in the tourism sector.
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