Inspiration, dissemination, sharing and training: the Arezzo Intour Foundation presents theArezzo Destination Academy, the new project dedicated to tourist operators and those involved in territorial development, which aims to increase professionalism, offers and services.
One year after the start of the pandemic which drastically changed people, habits and lifestyles, it is necessary to "rethink", and then "start again".
Also and above all in the world of tourism for which it is very difficult to establish now what the "new normality" will be and for which we need tools and ideas that can inspire us to design future scenarios: we will in fact have to respond to new needs of the traveller, new trends, new purchasing behaviors.
Precisely to support tourism operators in this difficult "restart" phase, the Arezzo Destination Academy has already set up the "Experience Design Laboratory", a path created to provide all the tools necessary for building "experiences".
The route has a limited number of places. All interested parties can apply to participate even if booking priority is reserved for Foundation members for whom important advantages have been provided.
The Academy will also deal with "disclosure". Themed meetings will be organized where we will talk about "trends" and new tourist products in the area. Among the first topics is digital detox.
There will then be multidisciplinary events carried out through "Open day labs", periodic appointments open to all aimed at "inspiring" through the knowledge of success stories, "good practices" or meetings with people who have created new business models.
The construction of a "human library" is also being studied, a catalog of people (as if it were a catalog of books) where entrepreneurs of any kind, grandmothers and grandfathers, professionals can be "borrowed" for free for an hour and tell their story or their point of view in the name of "sharing".
Posted in Destinations
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