Italy's tourism isn't taking off: uncertainty wins

FullTravel Trade's usual appointment with searches for flights to the country tells us that tourism in Italy "is not taking off". Research indicates stability (0,3%). A sign dictated by the uncertainty and stalemate of recent weeks.
Italy flight searches last 30 days
Italy flight searches last 30 days

THETourist Italy is still at a standstill and the failure to plan for the summer season translates into strong insecurity on the part of tourists: this is confirmed by the data on searches of flights, who see our country in one stalemate situation for many weeks now. After the brief period of recovery recorded after the announcement of the vaccine, the trend remains stable and the growth of the last thirty days is only 0,3%: despite the news of the last few days, which look positively at the possibility of tourism in the months summer, demand did not have a clear reaction.

The other Mediterranean countries are also slowing down

Other Mediterranean countries are also experiencing a slowdown, especially during the last few weeks: after the false start fueled by the policies of opening up the UK, searches for Spain, Greece e Turkey have shrunk and in the last thirty days have grown, respectively, by 0,4%, 1,1% and 0,7%.

Flight searches for Italy from 2021 January XNUMX
Searches flights Italy from January 2021st XNUMX

La Traveler confidence is very low: the booking window is in most cases less than 30 days and le mete the big cities are most sought after by travellers. Lombardia e Lazio are the most active regions and cities of Roma e Milan, with 923 thousand and 812 thousand searches respectively, together they represent 35% of the total.

Lack of interest in seaside resorts

Even though we are at the gates of the summer season, the interest in destinations seaside resorts is still low: 120 thousand searches were carried out for the Apulian airports Bari, 120 for Brindisi and one thousand for Foggia. The other airports have received less than a thousand searches in the last thirty days. In the Calabrian airports, however, searches for the Lamezia Terme airport were 117 thousand, for that of Reggio Calabria 20 thousand while for that of Crotone 4 thousand. The most searched airports in southern Italy are Catania (437 thousand), Napoli (343 thousand), Palermo restaurants. (311 thousand) and Cagliari (2116 thousand).

Sardinia is growing

La Sardiniain fact, it seems to be the only Italian region growing: with 475 thousand searches it is the fourth most searched region in Italy and in the last 30 days it has grown by 21,9%. There Sicilia, which with 939 thousand searches is the second Italian region, has not recorded significant variations (-1,5%) but has fluctuating trends.

All the other Regions have recorded a loss of interest from travellers: in some cases slightly, such as Trentino Alto Adige (-0,1%), Sicilia (-1,5%) And Puglia (-6,9%), in others more consistently, such as Piemonte (-23,7%), Veneto (-18,8%) And Lazio (18,8%).

Italy flight searches last 30 days
Searches flights Italy last 30 days

Finally, with regards to origins, the foreign market is predominantly European: after Italians, travelers interested in Italy are Spanish (9,1%), English (8,1%), Germans (5,6%) and French. (44,8%). The long-haul market is still not very active: the United States, although in sixth place in the nationality ranking, represent only 3,0% of travellers, with 156 thousand flights look for yourself.

Among the growing markets, the English recorded an increase of 11,8% in the last week; followed by the Germans (+11,2%) and the Italians (+6,9%). French and Spanish slightly decreasing.

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