Amalfi Coast: Americans return, strong demand for June

From the research data coming directly from the accommodation facilities of the Amalfi Coast, a strong interest in stays in the month of June emerges and the demand for September is already emerging. Tourists are mostly foreigners and the most active nationality is the United States.
Amalfi Coast - Photo by Falco
Amalfi Coast - Photo by Falco

La Amalfi Coast is ready to welcome tourists again and, despite the difficulties of the last few months, local operators are confident and look forward to the upcoming summer season with hope. Bookings are already starting to arrive, but what is the mood in the market? What are the most searched travel periods and what is the demand trend?

In most of the destinations At Italian seaside resorts, searches for overnight stays are mainly concentrated on weekends, with the traditional seasonality culminating in the central weeks of August and with relatively lower spring demand. One would think that this is the normal tendency of all mete seaside resorts, but the data clearly shows us that this is not the case. Tourist demand is also substantially different from one destination to another, especially when talking about the different facets of Italian seafood product.

Amalfi Coast search for overnight stays
Amalfi Coast search for overnight stays

Tourists looking for the Amalfi Coast are not (yet) interested in August and do not show particular interest in stays starting in weekend: as we can see from the graph, demand is decidedly homogeneous and is oriented towards travel in May-June. On the contrary, July and August currently represent the months with low demand, while demand for September is already taking shape.

The Amalfi Coast loved by foreign tourists

As can be seen from the graph, foreign tourists represent a significant part of the potential market on the coast (more than 80%), but this is not the only factor that determines this type of market. Also the Venetian Riviera, for example, is a seaside destination with a high share of foreign tourism, but falls into the large group of destinations with “classic” seasonal demand. So what is the factor that makes the demand for a seaside tourist destination less seasonal? In this case, the geographical positioning of the destination represents the crucial factor: the The Amalfi Coast is a destination that particularly lends itself to multi-destination travel, as it is close to the most famous tourist destinations internationally.

Americans prefer the Amalfi Coast

Another factor is the composition of the foreign market: while in the Riviera Veneta the main foreign markets are short and very short range ones (Austria, Germany, Switzerland), the The most active markets on the Amalfi Coast are the long and very long range ones, for which geographical distances and movements take on a different weight. According to real-time data on searches in Booking Engines, in fact, among the most active foreign markets for the Amalfi Coast, in first place are the United States, with demand pressure higher than that of Italians. Then follow the UK, Germany and the Canada.

Amalfi Coast, origins
Amalfi Coast, origins

There are no particular innovations in terms of demand clusters: the Amalfi Coast is traditionally a destination for couples or small family groups, and these are still the most interested segments today. Searches for overnight stays by couples represent 81% of the total and come mainly from foreigners. Families, however, represent 13% and are mainly Italian.

Posted in ,

Comment first

Leave a comment

The email address will not be published.


*